Many golf clubs are looking to attract more women golfers in order to address the imbalance in the demographic of their membership. However they often find it difficult to find a way to target them specifically using traditional marketing methods. In our opinion, using digital marketing is by far the most effective way to do so. We explain below how to reach women golfers using digital marketing.
How does it work?
Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.
As part of creating the ad, you will be asked to enter specific targeting information (for example, women, aged 20-55 who have an interest in golf and live with 10 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.
An real life example of the type of results that can be achieved using Paid Social Media Advertising
What is Paid Social Media Advertising?
Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.
Check out our recent blog on Paid Social Media Advertising for more information.
Who can I target?
As well as gender, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:
- Marital Status
- Family Status
For full list of all the targeting options, click the link below
How Caddie Marketing can help
Looking to reach more women golfers using digital marketing? We would love to hear from you!
At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.
By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.
We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!
If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/