Promote the value of your visitor experience rather than the price

In today’s crowded golf club marketplace, it can be extremely difficult to stand out from the other clubs in your area. This has led to many clubs to compete on the price of their visitor green fees by offering race to the bottom deals. This has had negative affect on the profitability of the industry. We strongly believe that this doesn’t need to be the case. Instead, it is our opinion that it is still possible for golf clubs to promote the value of their visitor experience rather than the price.

With that in mind, we have put together some simple digital marketing techniques to help you attract new members without devaluing your club’s visitor green fee.

Create your own narrative

You know why your club is great, but how do you convince a potential customer why your visitor green fee will be more valuable to them than similar offerings from your competition? Creating and controlling your club’s public narrative through the use of digital communication is an excellent way to achieve this. Below are a few simple ideas to help you do:

Ensure the look of your website and social media content matches and portrays the value of your visitor experience

Your website or your social media channels are likely to be the first interaction that people have with your club. It is therefore important that all of the content on these platforms are working to promote the value of your visitor experience. We strongly advise investing in high quality photography and video or using online social media tools such as Canva or Lumen 5 to help you stand out from your competitors and give your content a high quality look and feel. It may also be worth having a professional web designer look at your website to ensure it looks and functions as good as possible.

We also suggest that you move any internal communications away from your club’s public social media channels. Information about course updates and medal results will do little to attract golfers or promote the value of your visitor experience. Instead, we suggest setting up Private Facebook Groups to communicate these types of communications directly with your membership.

Promote what sets your golf club apart from your competitors

An essential part of any visitor green fee promotion is to show potential golfers that your club offers them something your competitors can’t. By promoting by price, you are saying to golfers that they only thing that sets you apart is the price of your green fee. When you promote the value, you show that your club offers them something worth paying for.

Below are some of the areas you could choose to promote in order to show the value of your membership:

  • Availability of tee times
  • Your club’s food and beverage
  • Clubhouse Facilities
  • Condition of the course
  • History of your course
  • Well known golfers/celebrities who have played your course
  • Prestigious events hosted by your course
  • Quality hire and rental equipment
  • Practice Facilities

It may also be worth speaking to new or existing visitors to gain a better understanding of the reasons why they chose to play your course instead of your competitors.

Ensure any communications has a welcoming, warm and positive tone

It is obviously essential to ensure that the language and tone of any your communications are positive and welcoming. You should also want to it show that you value someone choosing to play your course. We have put a couple of good examples below

“We believe it’s our privilege that you have chosen us, not the other way around.” – Blairgowrie Golf Club

“More than a golf club it’s a lifestyle choice where it’s our privilege to serve.” – Archerfield Links

Visitor Testimonials

Your current visitors are essential to your club. Having them explain their decision and why they chose you over the competition, delivers the highest level of authenticity to your marketing message and the value of your visitor experience. 

We strongly advise that you consider asking your visitors to share their testimony about playing your course. Make sure you select different types of people in order to show different perspectives. Below are some membership types you may wish to interview

Turning these interviews into a graphic or even better a video will allow you to share them on your social media channels, on tour website and even use it as part of your adverts and other marketing material.

By allowing prospective customers to hear directly from other golfers about their reason for playing your course and their experience at your club, they hear a relatable story that can also resonate with their golfing journey to booking a tee time. It will also help them to gain an appreciation of the true value of your visitor experience.

How Caddie Marketing can help you

Looking to promote the value of your visitor experience? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  caddiemarketing.co.uk/contact/ 

Using Digital Marketing To Promote Your Open Competitions

A well planned and executed golf tournament can be a huge benefit to your club. They are great sources of additional revenue and serve as a great way to showcase your course and facilities to non members. As with most events, the success of your open competition is greatly influenced by the marketing and promotion you put behind it. Below are some simple digital marketing ideas you can use to ensure your club enjoys the full benefits from your next event.

Create a dedicated “Open Competitions” page on your club’s webpage

Creating an event landing page for your prospective tournament goers can make a huge difference in the success of your event. This is your first impression to existing customers and potential ones, as many will judge the legitimacy of the event based on the appearance of this page. While this step comes as no surprise, there are a few things you can to do ensure your landing page is in top shape:

Clearly display key information about your event

Make no mistake that you are in competition with many other golf courses vying for their own tournament customers. Creating a vibrant, unique page that showcases your course, tournament details, and prizes is essential. It is important to highlight what makes the event appealing and special, using high-resolution graphics and accenting any other relevant features of the tournament, whether this is the format of the event or a unique theme that will spark the interest of golfers.

Make signing up simple

An easy registration sign up form or link to your club’s online tee booking system should be the focus of the page. Keep it simple, with minimal fields, and easily found on the page. After all, registering for the event is the entire purpose of the page. Limit the information you request to just the necessities like name, email, and handicap. The more information you require, the less likely people are to complete the form.

Email

You should certainly be utilising your club’s email database to promote upcoming tournaments. Consider sending the details of your club’s open competitions to those who have previously played in your open competitions or have played your course as a visitor or as part of a society day. If they have had a positive experience the last time they visited your club, there is a strong chance that they will be looking for a reason to return.

Social Media

A must-have for any club promoting an open competition is a strong social media presence dedicated to the event. It’s a great way to promote your tournament, and an easy way to inform players about the event and any updates in the days and months beforehand. Social media can also help introduce your event to many golfers that you’d otherwise not be able to reach.

Creating posts sharing the key details in the lead up to your event are a great way to generate a buzz and encourage sign-ups. Posting photos and videos from the event is the perfect way to create interest in any future events.

Paid Social Media Marketing

Although promoting your club’s events on your social media pages is essential, it is important to keep in mind that a standard post will only reach a very small percentage of the people who already like your page.

In order to generate maximum exposure for your event, we suggest you consider using Paid Social Media Marketing to promote it. Using a service such as Facebook Ads will not only allow you to reach a much larger number of people, it will also allow you to select exactly the target audience who will see it.

For more information about Paid Social Media Marketing, click the link to our recent blog

www.caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

How Caddie Marketing can help you

Interested in learning more about how to promote your club’s open competitions? We would love to hear from you!

Our Targeted Advertising Service has helped our clients fill their competition tee sheet in as little as a week!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

The Importance of Regular Social Media Content

Social Media has created a platform for golf clubs to promote themselves and share their news instantly and for free. It has given them the opportunity to stay better connected with their membership and reach a large pool of potential new customers. However, without a stream of regular content it is very difficult to get their attention.

Below we have outlined why it is important to post regularly on these channels and the benefits for your club from doing so.

Why do I need to post regularly?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create a good first impression

Posting regularly on social media is an excellent way to create and develop your club’s public narrative. For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Content such as high quality photographs or videos of your course or facilities are excellent ways to both portray a high quality golf facility and capture people’s attention.

Tell your club’s story in your own words

Creating regular content is an excellent way to tell the story of your club in the way you want it to be told. Whether you are sharing your key messages, introducing key people within your club or exploring your club’s history, social media gives you the opportunity to share this for free with a worldwide audience.

Connect with new customers and partners

As we mentioned above, the number of people on social media is enormous. By posting regular high quality social media content gives the best chance to connect with these potential new members or visitors. There is also an opportunity to connect with potential partners who are also using social media to promote their own businesses such as tour operators, accommodation providers and national golf organisations.

Quality and Quantity

As much as it is clearly important to post regularly on social media, it also important to make sure that the content your produce is of the necessary quality in order to catch the attention of golfers and to portray the quality of your club and golfing experience. Below are a few ideas to help you create the right type of content:

  • Use high quality photo or video
  • Use well designed and eye catching designs or templates
  • Don’t overload images with text
  • Avoid posting internal communications (medal results, course updates etc) on public pages

Our Social Media Management Service

At Caddie Marketing, we are well aware that it can be difficult for golf clubs to find someone within the club who has the time, experience and expertise to not only post regularly but also to ensure that the content is of high enough quality.

Our Social Media Management service ensures that your club’s social media accounts are properly managed. We will work with you to ensure your club’s story and key messages are shared effectively and regularly on social media.

For more information about our Social Media Management Service click the link below

caddiemarketing.co.uk/2021/02/10/social-media-management-service/

How We Successfully Promote Your Open Competitions

As with most events, the success of your open competition is greatly influenced by the marketing and promotion you put behind it. Using our Targeted Advertising service, our clients have been able to effectively fill their competition tee sheets, sometimes in as little as week.

Read on to discover how we successfully promote your open competitions using digital marketing.

How We Help Your Club

Using a digital marketing method known as Paid Social Media Advertising will we run targeted advertising campaigns.

As part of creating the ad, we will enter the specific targeting information of the people you would like to see your promotion (for example, people aged 20-55 who have an interest in golf and live within 20 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved by promoting your open competitions using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

Get in Touch

Looking to promote your open competitions using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!
If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

3 Ways to Improve Your Social Media Engagement

social media tips

Have you noticed that some posts garner tons of engagement while others barely get a ‘thumbs up’? Read up on our tips to help improve your posts and social media presence!

Create Eye Catching Content

Social media is a highly visual marketing method! Having the ability to create content that will stop people scrolling and start engaging in your post is essential. Investing in a bank of high quality photography and video is one of the best way to make sure your posts stand out. Don’t have a photographer handy? No problem. A newer smartphone will do the job, just make sure the photo is of good quality, not blurry and relevant to your post.

Focus more on your story and less on the ‘Sell’

Of course, you want engagement to ultimately translate into more money for your business, but focusing only on profits can be a turn-off for your customers. Spend time sharing more personal stories about your golf club. Talk about your history, the people who make your club great and share testimonials from those who have played your course. This will help to build a better digital bond between you and your customers.

Don’t Limit Your Reach

When was the last time your club posted on social media? Now is the time! Research has shown that at least 3 posts a week are required to keep your audience’s attention. Without regular high quality content it can be easy for your voice on social media to drowned out amongst the numerous other posts that are published daily.

Utilising the different social media channels available is another excellent way to expand your social media reach. Selecting the correct channels to use will help you reach different demographic and help promote your club to a much wider audience.

How Caddie Marketing can help you

Interested in learning more about how to get more engagement on your club’s social media? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link

http://www.caddiemarketing.co.uk/2021/02/10/social-media-management-service

Create A Strong First Impression Using Social Media

If a potential new customer was visiting your club, you would do everything to make sure their first impression is extremely positive. You should have the same intention when posting content on your club’s social media.

Below are a couple of simple ways to ensure that you are creating a strong impression on your social media pages.

Why Is Social Media So Important?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create The Right Type of Content

For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below

When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friends and family. Make sure your posts stand out!

Separate your internal communications

Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.

However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)

Post regularly

There can be nothing more off putting for potential new customers than seeing out of date posts on your social media. Research has shown that it requires at least 3 posts per week in order to keep your audience engaged.

Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. You could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.

How Caddie Marketing can help you

Interested in learning more about how to use your club’s social media to create a strong first impression? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link below

Marketing Pitfalls For Golf Clubs To Avoid

Golf clubs must navigate a unique set of marketing challenges; restricted budgets, limited resources and the growing need to reach a bigger and younger audience. Understanding what strategies work and when to invest in marketing for your business is vital to a club’s success. With a good knowledge of what can help and what can hurt, you can save a lot of time, energy and money. Here are some common marketing mistakes that golf clubs should avoid.

Not Identifying a Marketing Plan

Many golf clubs don’t make use of a proper marketing plan, seeing a structured plan as a “big business” practice. They instead choose to market their products and services on an intuitive, sometimes seat-of-the-pants basis. Even a simple plan can make a big difference:

  • It forces you to identify the target market. The club’s best customers, and hopefully the ideal customer, should be in the target market.
  • You get a higher return on investment (ROI). Every pound will work harder when it is focused.
  • It forces you to think about both short and long-term marketing strategies. Focusing only on the short term can be devastating to the future of the company.
  • It provides a basis on which to evaluate your club against its industry or market in terms of strengths, weaknesses, opportunities, and threats.
  • You can eliminate waste by building efficiency. Limited resources can be allocated to create the greatest return.
  • It will help you to minimise risk, mistakes, and failures.

Being Unclear About What Makes Your Club Different

Your club is different from any other out there. You know what makes it unique and special, but do your customers? Differentiating yourself from the hundreds of other golf courses around is essential to effectively marketing your business. Start by identifying or creating a unique selling proposition that you can leverage in your marketing material. This is your chance to show your audience what it is that makes your club different, and tell them why they should choose you!

Marketing to Everyone

Quality over quantity is especially important to golf clubs, especially those with limited marketing budgets. Casting too wide of a net for customers is one of the most common ways small courses waste their marketing dollars. While it may be true that golf in general appeals to a broad audience, when it comes to marketing you need to narrow down your target to a recognisable group so you can use messaging and marketing approaches that reach them directly. If you don’t, you’ll end up spending money trying to reach customers that won’t convert. A well thought out and structured digital media campaign can help you identify and target very specific audiences based on who is most likely to end up booking.

Ignoring the Competition

Setting yourself apart from the competition is important, however there is a lot you can learn by keeping an eye on your biggest competitors. There are many tools available for competitor research, but a free and easy place to start is by conducting a Google search. See where they are advertising. Who are they trying to reach? What features are they trying to highlight? Check out their social media profiles and look at how often they post and what content is popular. Once you have some research on-hand, conduct an analysis for each major competitor and then your own business to uncover some new marketing opportunities.

Not properly utilising Social Media

Social media is an undeniably part of any good marketing plan in the age of digital marketing. It has quickly become one of the most affordable and effective tools for small businesses to focus their marketing budget and see high returns. Millennials and older generations alike use social media for recommendations, suggestions and reviews from friends. Using well timed and informative posts can not only help create awareness with your followers, but it’s a chance for link building and calls to action. A properly planned and content rich social profile is invaluable to golf club’s

Refusing to Try New Marketing Activities

Most golf club managers are over-scheduled, often juggling multiple priorities at the same time. It can be easy to fall into the same routine when it comes to your club’s marketing. New opportunities are being created this minute, and by ignoring the changes you run a very real risk of becoming complacent. Spend some time occasionally to see what opportunities are available to you, and identify any you may be missing out on. Don’t be afraid to step outside your normal comfort zone and experiment with some alternatives to your normal marketing strategies.

How Caddie Marketing can help you

Looking for guidance with your club’s marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem like a whole new language… you are not alone. Our experience shows that the golf industry still needs acquainting with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the service we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/  

Promote The Value Of Your Visitor Experience Rather Than The Price Of Your Green Fee

In today’s crowded golf club marketplace, it can be extremely difficult to stand out from the other clubs in your area. This has led to many clubs to compete on the price of their visitor green fee by offering race to the bottom deals.

We strongly believe that this doesn’t need to be the case. Instead, it is our opinion that it is still possible for golf clubs to promote the value of their green fee rather than the price. Read on to find out how.

What is the danger to my club of promoting my green fee based on price?

Although these reduced rates may help a club to fill empty slots of their tee sheet and bring in an amount of revenue, they can actually end up negatively affecting the club in a number of other ways. We have listed some of the more common ones below:

Undervaluing your visitor experience

Golf clubs invest significant amounts of money every year to ensure that their club provides the highest quality experience to everyone who visits and plays there. Ensuring the course is in excellent condition, maintaining facilities such as the clubhouse and hiring the best staff all have a major impact on the type of experience provided. However, by selling your green fees cheap, you are seriously undervaluing the time and effort taken by other members of staff to make sure the quality of the visitor experience is consistently high.

Negatively affect the club’s public perception

For many golfers, the price of the green fee is an indicator of the quality of the club and the experience provided. This is particularly true for those who have never played your course before and therefore a limited ability to judge the true standard of your visitor experience. There have been plenty of examples of people choosing not to book a round at a high quality course because the green fee rate was cheap. Be careful not to fall into that trap

Devalue your club’s membership

Green fees are usually a way for golf clubs to help subsidise the price of their membership. Before joining many golfers will compare the cost of the membership to the number of rounds as a visitor it would take to match that price. If your visitor green fee is too low you may actually negatively affect the value of that membership. Even worse, you may actually encourage members who don’t play very often that it is actually more cost effective to simply pay and play rather than invest in a membership.

How to promote the value of your visitor experience?

You know that your visitor experience is something that golfers will enjoy, but how do you convince a potential customer why booking a round will be more valuable to them than similar offerings from your competition? Creating an interest and controlling the public perception of your visitor experience through the use of digital communication is an excellent way to achieve this. Below are a few simple ideas to help you do:

Ensure the look of your website and social media content matches and portrays the value of your visitor experience

Your website or your social media channels are likely to be the first interaction that people have with your club. It is therefore important that all of the content on these platforms are working to showcase the quality of your visitor experience. We strongly advise investing in high quality photography and video or using online social media tools such as Canva to help you stand out from your competitors and give your content a high quality look and feel. It may also be worth having a professional web designer look at your website to ensure it looks and functions as good as possible.

We also suggest that you move any internal communications away from your club’s public social media channels. Information about course updates and medal results will do little to attract golfers or promote the value of your green fee. Instead, we suggest setting up Private Facebook Groups to communicate these types of communications directly with your membership.

Promote what sets your golf club apart from your competitors

An essential part of any visitor green fee promotion is to show potential customers that your club offers them something your competitors can’t. By promoting by price, you are saying to golfers that the only thing that sets you apart is the price of your green fee. When you promote the value, you show that your club offers them something worth paying for.

Below are some of the areas you could choose to promote in order to show the value of your visitor experience:

  • Quality of your course
  • Availability of tee times
  • Your club’s food and beverage
  • Clubhouse Facilities
  • Practice Facilities
  • Your Visitor Experience

It may also be getting feedback from visitor golfers to gain a better understanding of the reasons why they chose your club instead of your competitors.

Visitor Testimonials

By allowing prospective customers to hear directly from other golfers about their reason for booking and their experience at your club, they hear a relatable story that can also resonate with their golfing journey to booking a tee time. It will also help them to gain an appreciation of the true value of green fee. Consider sharing some of the best on your website and social media channels.

How Caddie Marketing can help you

Looking to promote the value of your visitor experience? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

New Client Annoucement

We are delighted to announce Elgin Golf Club as our new client.

We are excited about the opportunity to work with one of the finest golf clubs in the north of Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

Interested in finding out how we could help your club? Click the link below

caddiemarketing.co.uk/contact

Using Digital Marketing To Attract English Golfers

The English golf market is one of the most lucrative in the world. According to the most recent KPMG Golf Benchmarking report, England has the highest number of golfers and golf courses of all of the major European golf markets. Looking to attract English golfers is therefore a major aim for not only golf clubs in England itself, but also golf clubs throughout the rest of UK. However, many clubs often find it difficult to find a way to target them specifically using traditional marketing methods. In our opinion, using digital marketing is by far the most effective way to do so. We explain below exactly how to reach English golfers using digital marketing.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, people aged 20-55 who have an interest in golf and live in England). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach golfers based in England using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact