New Client Annoucement

We are delighted to announce Elgin Golf Club as our new client.

We are excited about the opportunity to work with one of the finest golf clubs in the north of Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

Interested in finding out how we could help your club? Click the link below

Reach Scottish Golfers Using Digital Marketing

With travel restrictions in Scotland lifted, now is the perfect time for Scottish golf clubs to promote their green fee deals and society day packages directly to golfers throughout the country. Using traditional marketing methods, such as print, makes it almost impossible and very time consuming to do this. Using Digital Marketing on the other hand, makes this quick and easy.

Below we have outlined exactly how to target certain demographics using digital marketing and how Caddie Marketing can help you achieve this.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, people aged 20-55 who have an interest in golf and live in Scotland). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below 

How Caddie Marketing can help

Looking to reach golfers throughout Scotland using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to

New Client Announcement

We are proud and delighted to announce Bruntsfield Links Golfing Society, the 4th Oldest Golf Club in the World, as our new client ⛳️

We at Caddie Marketing are excited to start working with this historic and globally renowned club and look forward to helping them achieve their goals through the use of our digital marketing services

Interested in finding out how we can help your club? Get in touch ⬇️

New Client Announcement

We are delighted and proud to announce Crail Golfing Society , the 7th Oldest Golf Club in the World, as our newest client.

W️e at Caddie Marketing are excited to start working with one of the best known golfing facilities in Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

To find out how we can help your club, head to

Fife Golf Partnership Announcement

We are delighted and proud to announce that Caddie Marketing is now an official partner of Fife Golf. We are excited to work closely with Fife Golf and for the opportunity to support their members with our digital marketing services.

As part of the partnership, we are also excited to announce that we will be presenting a series of webinars for Fife Golf members. These will be based around the importance of social media, the power of digital marketing and the enormous benefits that golf clubs can experience when these are properly utilised.

Fife Golf is a membership organisation, open to golf courses and all golf-related businesses that serve the needs of golfers visiting Fife. Their members include Fife golf courses, accommodation providers, places to eat, golf travel trade and industry trade associations who work together to maintain and further develop Fife’s position as one of the most sought-after golfing destinations in the world.

David Macfarlane, Founder and Director of Caddie Marketing said, “We are so proud to have the opportunity to partner with and to work alongside Fife Golf. At Caddie Marketing our passion is to help golf clubs promote themselves more effectively through the use of digital marketing. We are honoured that Fife Golf has entrusted us to provide this service for their members. Fife is not only the Home of Golf but also one of the greatest golfing regions in the world. The opportunity to help develop golf within Fife is something that everyone at Caddie Marketing is very excited about.”

For more info about Fife Golf, head to