How We Successfully Promote Your Open Competitions

As with most events, the success of your open competition is greatly influenced by the marketing and promotion you put behind it. Using our Targeted Advertising service, our clients have been able to effectively fill their competition tee sheets, sometimes in as little as week.

Read on to discover how we successfully promote your open competitions using digital marketing.

How We Help Your Club

Using a digital marketing method known as Paid Social Media Advertising will we run targeted advertising campaigns.

As part of creating the ad, we will enter the specific targeting information of the people you would like to see your promotion (for example, people aged 20-55 who have an interest in golf and live within 20 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved by promoting your open competitions using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

Get in Touch

Looking to promote your open competitions using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!
If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

3 Ways to Improve Your Social Media Engagement

social media tips

Have you noticed that some posts garner tons of engagement while others barely get a ‘thumbs up’? Read up on our tips to help improve your posts and social media presence!

Create Eye Catching Content

Social media is a highly visual marketing method! Having the ability to create content that will stop people scrolling and start engaging in your post is essential. Investing in a bank of high quality photography and video is one of the best way to make sure your posts stand out. Don’t have a photographer handy? No problem. A newer smartphone will do the job, just make sure the photo is of good quality, not blurry and relevant to your post.

Focus more on your story and less on the ‘Sell’

Of course, you want engagement to ultimately translate into more money for your business, but focusing only on profits can be a turn-off for your customers. Spend time sharing more personal stories about your golf club. Talk about your history, the people who make your club great and share testimonials from those who have played your course. This will help to build a better digital bond between you and your customers.

Don’t Limit Your Reach

When was the last time your club posted on social media? Now is the time! Research has shown that at least 3 posts a week are required to keep your audience’s attention. Without regular high quality content it can be easy for your voice on social media to drowned out amongst the numerous other posts that are published daily.

Utilising the different social media channels available is another excellent way to expand your social media reach. Selecting the correct channels to use will help you reach different demographic and help promote your club to a much wider audience.

How Caddie Marketing can help you

Interested in learning more about how to get more engagement on your club’s social media? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link

http://www.caddiemarketing.co.uk/2021/02/10/social-media-management-service

Create A Strong First Impression Using Social Media

If a potential new customer was visiting your club, you would do everything to make sure their first impression is extremely positive. You should have the same intention when posting content on your club’s social media.

Below are a couple of simple ways to ensure that you are creating a strong impression on your social media pages.

Why Is Social Media So Important?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create The Right Type of Content

For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below

When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friends and family. Make sure your posts stand out!

Separate your internal communications

Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.

However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)

Post regularly

There can be nothing more off putting for potential new customers than seeing out of date posts on your social media. Research has shown that it requires at least 3 posts per week in order to keep your audience engaged.

Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. You could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.

How Caddie Marketing can help you

Interested in learning more about how to use your club’s social media to create a strong first impression? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link below

New Client Announcement

We are proud and delighted to welcome South Essex Golf Club as our new client

️We are excited about the opportunity to work with this forward thinking and highly regarded club and help them achieve their goals through the use of our digital marketing services

Interested in finding out how we can help your club? Get in touch ⬇️

www.caddiemarketing.co.uk/contact

What is the best way to promote my club on Facebook?

Facebook is an integral part of the world we live in. It has allowed us to interact with people and businesses all over the world in a way that was previously impossible. For golf clubs, it has created a platform to promote themselves and share their news instantly and for free. It also has given them the opportunity to stay better connected with their membership and reach a large pool of potential new customers.

When it comes to promoting themselves on Facebook, golf clubs generally use two methods: Facebook Posts and Facebook Ads. What is the best way for your golf club to fully utilise this powerful tool? Read our thoughts below

What is the difference between Facebook Posts and Facebook Ads?

A Facebook Post is a comment, picture or other media that is posted on the user’s Facebook page or “wall.” It is an excellent way for golf clubs to communicate with their page followers and share information about areas such as competition results, course updates and events at the club.

Facebook Ads on the other hand, are paid ads that are created using Facebook’s Ad Manager. Anyone with a Facebook Business Page can set them up and they allow you to fully utilise Facebook as a marketing tool. 

What is the best method for my club to promote my club using Facebook?

We know that each club has their own individual needs and wants when it comes to promoting their clubs. With that in mind, we have outlined what we believe to be the key considerations for the majority of clubs when deciding how to use Facebook to advertise:

Ability to measure results

By using a Facebook Post, you will be able to see how many people liked and shared your post. However, you have no way to accurately measure how successful it has been in generating revenue or leads for your club.

Facebook Ads on the other hand allow you to clearly see and measure the success of your marketing campaign. You can easily compare the number of leads you have generated with the amount you spent on your ad. This will allow to generate an accurate ROI figure, something that neither Facebook posts or traditional marketing methods, such as print, can do.

Example of Facebook Ad Results from our client Crieff Golf Club

Cost

Posting on Facebook is of course free. Unfortunately, when it comes to effective marketing on Facebook, money talks. Using a Facebook post as a marketing tool may save your club money. However, it will also mean that you are faced with a number of issues that will negatively affect the performance of your campaign.

Using Facebook Ads will require a certain amount of ad spend. The amount you invest is entirely up to you. However, It is important to remember that areas such as how many people see your ad is affected by the amount you choose to spend. Using Facebook Ads is generally cheaper and often produces much higher ROI than more traditional paid advertising, such as print.

Reach/Targeting 

Although there are billions of people who use Facebook, a standard Facebook will typically only reach around 6% of the people who like your page. For many golf clubs this means if you choose to promote your membership packages for example using a Facebook post, there is a strong chance that it will only be seen by around 100 to 200 people. Even worse, you have no control over who Facebook will select to show your post to – you could end up promoting your membership packages to people who are already members of your club. 

By using Facebook Ads, you have the opportunity to reach anyone with a Facebook account, whether they like your page or not. Even better, you can choose the exact target audience that will see the advert. Facebook Ads allow you to target people based on an extensive number of demographics and interests, such as age, gender and location.

Example of the number of golfers than can be reached using Facebook Ads

Objective of your campaign

The primary objective of a Facebook Post is engagement. Engagement refers to actions such as liking, sharing or commenting on a post. This means that your Facebook post is likely to reach the people who commonly engage with posts.

Using Facebook Ad will allow you to select the exact type of objective you wish your campaign to achieve. For example, you can choose to run ads that are designed to drive traffic to your club’s website or generate a list of leads for you to follow up on. Depending on which objective you select, Facebook will automatically adjust its algorithm in order to help with the success of your campaign

A list of the possible Facebook Ad objectives

Ease of Use

Creating and posting a Facebook post takes very little technical ability. It is therefore a less time consuming and simpler way to promote your club on Facebook. However, this ease of use, as we have mentioned above, comes with a number of limitations that can have a negative impact on the success of your marketing campaign.

Facebook Ads definitely require a much deeper technical knowledge. Planning campaigns, producing ad creative and managing your ads all take a significant amount of expertise, experience and time. We are well aware the demands on a golf club manager’s time are already great. With that in mind, we strongly advise that you consider working with a digital marketing agency such as ourselves. This will guarantee that your Facebook Ads are set up and managed properly and ensure your club fully enjoys the enormous benefits they offer you. We understand that this may not be something you have considered before. However, we strongly believe that it is a valuable and worthwhile investment for you and your club.

How Caddie Marketing can help you

Interested in learning how we could help you more effectively promote your club on Facebook? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  caddiemarketing.co.uk/contact/

Golfing Lessons That You Can Apply To Your Club’s Marketing

As golfers we are always learning (or sometimes re-learning) lessons which help improve our games. The good thing is that many of same principles can actually be applied to you club’s marketing. Read on to discover the golfing lessons that you can apply to your club’s marketing.

Invest wisely

Every golfer knows the excitement that comes from a shiny new driver, and the high hopes it brings to your game, only to be disappointed in not seeing the expected improvements. The same goes for your club’s marketing. Golf clubs are targets for companies who are looking to sell space in their publications, websites and social media pages. Many of these companies can boast about the ability to promote your club to their extremely large readerships or online following. At first glance, this may seem like an attractive option. However the truth is that the companies will have a very difficult job proving that they can provide any return for your investment. Many will have little or no interest in whether or not your advert is actually successful. After all, their primary goal is to sell their product. Before you spend any of your marketing budget, make sure you have evidence of significant returns for your club.

Just Because Something Has Worked In The Past Doesn’t Mean It Works Now

How many times have you headed to the course with the same tried and trusted swing thought, only to spend your day looking for golf balls or hacking out of the trees. One of the most common phrases heard in golf club committee meetings is “That’s the way it has always been done”. This can be a slippery slope to obsolescence. Updating your marketing practices may be a daunting task, but it is necessary to ensure they continue to provide excellent results for your club.

Work with a pro to fix your issues

Many golfers believe that the solution to their swing issues can often be found by beating buckets of balls on the range. However, at some point, there is often a realisation that there is a need to book a lesson or club fitting instead.

When it comes to your club’s marketing there is not the same option to aimlessly look for a solution. Budget restrictions and the pressures placed on a golf club manager’s time means that a clear and effective marketing strategy is essential. Working with a marketing agency, especially one who specialises in the golf industry, is the best way to come up with a plan that utilises your marketing budget in the most effective way and delivers consistently excellent results for your clubs.

How Caddie Marketing can help you

Looking to improve your golf club’s marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

Marketing Pitfalls For Golf Clubs To Avoid

Golf clubs must navigate a unique set of marketing challenges; restricted budgets, limited resources and the growing need to reach a bigger and younger audience. Understanding what strategies work and when to invest in marketing for your business is vital to a club’s success. With a good knowledge of what can help and what can hurt, you can save a lot of time, energy and money. Here are some common marketing mistakes that golf clubs should avoid.

Not Identifying a Marketing Plan

Many golf clubs don’t make use of a proper marketing plan, seeing a structured plan as a “big business” practice. They instead choose to market their products and services on an intuitive, sometimes seat-of-the-pants basis. Even a simple plan can make a big difference:

  • It forces you to identify the target market. The club’s best customers, and hopefully the ideal customer, should be in the target market.
  • You get a higher return on investment (ROI). Every pound will work harder when it is focused.
  • It forces you to think about both short and long-term marketing strategies. Focusing only on the short term can be devastating to the future of the company.
  • It provides a basis on which to evaluate your club against its industry or market in terms of strengths, weaknesses, opportunities, and threats.
  • You can eliminate waste by building efficiency. Limited resources can be allocated to create the greatest return.
  • It will help you to minimise risk, mistakes, and failures.

Being Unclear About What Makes Your Club Different

Your club is different from any other out there. You know what makes it unique and special, but do your customers? Differentiating yourself from the hundreds of other golf courses around is essential to effectively marketing your business. Start by identifying or creating a unique selling proposition that you can leverage in your marketing material. This is your chance to show your audience what it is that makes your club different, and tell them why they should choose you!

Marketing to Everyone

Quality over quantity is especially important to golf clubs, especially those with limited marketing budgets. Casting too wide of a net for customers is one of the most common ways small courses waste their marketing dollars. While it may be true that golf in general appeals to a broad audience, when it comes to marketing you need to narrow down your target to a recognisable group so you can use messaging and marketing approaches that reach them directly. If you don’t, you’ll end up spending money trying to reach customers that won’t convert. A well thought out and structured digital media campaign can help you identify and target very specific audiences based on who is most likely to end up booking.

Ignoring the Competition

Setting yourself apart from the competition is important, however there is a lot you can learn by keeping an eye on your biggest competitors. There are many tools available for competitor research, but a free and easy place to start is by conducting a Google search. See where they are advertising. Who are they trying to reach? What features are they trying to highlight? Check out their social media profiles and look at how often they post and what content is popular. Once you have some research on-hand, conduct an analysis for each major competitor and then your own business to uncover some new marketing opportunities.

Not properly utilising Social Media

Social media is an undeniably part of any good marketing plan in the age of digital marketing. It has quickly become one of the most affordable and effective tools for small businesses to focus their marketing budget and see high returns. Millennials and older generations alike use social media for recommendations, suggestions and reviews from friends. Using well timed and informative posts can not only help create awareness with your followers, but it’s a chance for link building and calls to action. A properly planned and content rich social profile is invaluable to golf club’s

Refusing to Try New Marketing Activities

Most golf club managers are over-scheduled, often juggling multiple priorities at the same time. It can be easy to fall into the same routine when it comes to your club’s marketing. New opportunities are being created this minute, and by ignoring the changes you run a very real risk of becoming complacent. Spend some time occasionally to see what opportunities are available to you, and identify any you may be missing out on. Don’t be afraid to step outside your normal comfort zone and experiment with some alternatives to your normal marketing strategies.

How Caddie Marketing can help you

Looking for guidance with your club’s marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem like a whole new language… you are not alone. Our experience shows that the golf industry still needs acquainting with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the service we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/  

Use Your Marketing Budget Effectively

The financial pressure on golf clubs is greater than it has ever been. The need to make sound investments is imperative. However, it is our observation that when it comes to marketing, some golf clubs are still willing to invest significant amounts of money in services that provide no clear return for the club itself. With that in mind we have put together some simple ideas to help you use your marketing budget effectively.

Ask what is the return for your club

Golf clubs are targets for companies who are looking to sell space in their publications, websites and social media pages. Many of these companies can boast about the ability to promote your club to their extremely large readerships or online following. At first glance, this may seem like an attractive option. However the truth is that the companies will have a very difficult job proving that they can provide any return for your investment. Many will have little or no interest in whether or not your advert is actually successful. After all, their primary goal is to sell their product. Before you spend any of your marketing budget, make sure you have evidence of significant returns for your club.

Example from 2020 of the results we deliver for our clients

Invest in tools that benefit the whole club

Many clubs use their marketing budget to only promote their membership, society day and visitor green fee offers. Although this is a very important thing to do, there are other areas that could have longer term benefits if you choose to invest in them. Using your budget to improve the design and functionality of your website is one such option. Creating an up to date portfolio of high quality photographs and videos that can be used for social media posts and marketing material is another. If membership retention is an issue for a club, why not consider paying an external company to run a survey of your membership to gain a better understanding of any issues or concerns they have.

Select the correct marketing method 

Selecting the correct marketing method is the key to ensuring you invest your marketing budget effectively. The choice you make will affect your ability to measure the success of your campaign. In general, the three marketing methods used by golf clubs are Print, Facebook posts and Facebook Ads. We have a separate blog that fully outlines the pros and cons of each method.

caddiemarketing.co.uk/2021/01/04/selecting-the-best-marketing-method-for-your-campaign/

It is our strong belief that using Facebook Ads is the best option for golf clubs. They give you the opportunity to reach a large number of potential customers. They also allow you to select the exact audience you would like to target. Mostly importantly in terms of using your budget effectively, they present clear figures about the performance of your campaign. This will allow you to accurately calculate your ROI. Setting up and managing Facebook Ads, is time consuming and requires a strong understanding of tools such as Facebook Ads Manager. With that in mind we suggest working with a digital marketing agency such as ourselves. 

How Caddie Marketing can help you

Looking to use your marketing budget more effectively? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

New Client Announcement

We are proud and delighted to welcome Deane Golf Club as our new client ⛳️

We are excited about the opportunity to work with one of the finest golf clubs in the Bolton area and look forward to helping them achieve their goals through the use of our digital marketing services 🏌️‍♂️🏌️‍♀️

Interested in finding out how we can help your club? Get in touch ⬇️

caddiemarketing.co.uk/contact

New Client Annoucement

We are delighted to announce Elgin Golf Club as our new client.

We are excited about the opportunity to work with one of the finest golf clubs in the north of Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

Interested in finding out how we could help your club? Click the link below

caddiemarketing.co.uk/contact