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DAVID MACFARLANE | Founder & Director

David is Director and Founder of Caddie Marketing. He has over 20 years' of creative industry and agency management experience. He has a passion for golf, and plays as often as he can off a low teen handicap. David set up Caddie Marketing in 2018, pulling together a team of industry professionals to introduce the revenue-generating benefits of modern digital marketing to golf clubs.

AIDAN BROWN | Marketing & Business Development Manager

Aidan has twenty-five years' experience working in diverse businesses and environments. He is passionate about clarity in the branding, marketing and sales process and bringing that to Golf Clubs. Aidan finds that lack of clarity in this domain is often what is behind disappointing revenue results. He loves resolving these issues and enabling successful and sustainable revenue generation.

ROSS WILSON | Social Media & Content Marketer

An avid golfer who has been lucky enough to forge a career within the golf industry. From a seasonal starter and part of team on the 1st tee of The Old Course, to successfully managing one of Scotland's most unique golf clubs, Ross has extensive experience working within the golf industry including working at The Open and Alfred Dunhill Links Championship.

GEMMA KENNEDY | Ad Campaign Manager

Gemma is an experienced Digital Marketing Manager, specialising in social media and influencer outreach with a demonstrated history of working within agencies and in-house. She is super skilled in copy writing, content creation, SEO, social ads and lead generation. Gemma develops and manages our paid campaigns.

Video Production

Our video production team boasts over 20 years' experience in the industry. They will produce creative and innovative HD video for your website and other marketing channels. They have experience in working with clients such as the Royal & Ancient Golf Club and the SFA.


Our photographers use a blend of technical skills and an artistic eye to capture beautiful images of your course and clubhouse facilities. Our team has experience across a range of subjects including portrait, commercial, aerial, scientific, news, and fine arts.