our team David Macfarlane caddie marketing digital marketing social media

David is the Founder and CEO of Caddie Marketing. He has over 20 years' of creative industry and agency management experience. He has a passion for golf. And loves nothing more than enjoying a round by the sea on one of Scotland's many Links gems. David set up Caddie Marketing in 2018. Pulling together a team of industry professionals to introduce the revenue-generating benefits of modern digital and social media marketing to golf clubs.

AIDAN BROWN | Business Development Manager

Aidan has twenty-five years' experience working in diverse businesses and environments. He is passionate about clarity in the branding, marketing and sales process. And is enjoying bringing that to golf clubs. Aidan finds that lack of clarity in this domain is often what is behind disappointing revenue results. He loves resolving these issues and enabling successful and sustainable revenue generation. Aidan works closely with our clients to develop systems and processes to ensure conversions and results.

ROSS WILSON | Social Media Manager

An avid golfer who has been lucky enough to forge a career within the golf industry. From a seasonal starter and part of team on the 1st tee of The Old Course. To successfully managing one of Scotland's most unique golf clubs. Ross has extensive experience working within the golf industry. Including working at The Open and Alfred Dunhill Links Championship. Ross writes helpful blog posts and website content for Caddie. He manages all of our clients' social media channels, scheduling and publishing engaging content.

GEMMA KENNEDY | Ad Campaign Manager

Gemma is an experienced Digital Marketing Manager, specialising in social media and influencer outreach with a demonstrated history of working within agencies and in-house. She is super-skilled in copy writing, content creation, SEO, social ads and lead generation. Gemma develops and manages our paid campaigns with various objectives including general awareness, website clicks, and generating leads.

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RACHAEL MCQUEEN | Content Creator

Rachael is a Scottish professional golfer and content creator. She fell in love with golf after attending The Open at Royal Troon in 2004 and has been addicted ever since. After just four years of playing, she was a scratch golfer playing for her National team. Rachael then attended college in America turning professional after her sophomore year in 2013. After playing and teaching golf for two years at a facility in Nashville, Rachael made the decision to move back to Scotland and pursue her dreams of playing on tour. As part of the extended team, Rachael works with our clients to create super-engaging authentic organic content for their social channels.

Video Production

Our video production team boasts over 20 years' experience in the industry. They will produce creative and innovative HD video for your website and other marketing channels. They have experience in working with clients such as the Royal & Ancient Golf Club and the SFA.


Our photographers use a blend of technical skills and an artistic eye to capture beautiful images of your course and clubhouse facilities. Our team has experience across a range of subjects including portrait, commercial, aerial, scientific, news, and fine arts.