DAVID MACFARLANE | Founder & CEO
David is the Founder and CEO of Caddie Marketing. He has over 25 years' of creative industry and agency management experience. He has a passion for golf, and loves nothing more than enjoying a round by the sea on one of Scotland's many Links gems. David set up Caddie Marketing in 2018. Pulling together a team of industry professionals to introduce the revenue-generating benefits of modern digital marketing, social media and technical innovation to golf clubs.
BILLY CHESTER | Digital Account Manager
Billy is the dedicated link between the team and our valued clients, serving as their primary point of contact. His core focus is ensuring your club’s unique voice is heard, and your objectives are accurately translated into a powerful digital strategy. He brings a blend of commercial and golf experience – from overseeing client accounts in a previous role to his time as a caddie at St Andrews Links Trust. This practical golf knowledge allowed him, as a university Golf Club President, to drive membership growth through engaging social media. Billy ensures our strategies are not just digitally strong, but genuinely effective for golf clubs looking to modernise and thrive.
CRAIG BLUE | Head of Social Media
Craig is responsible for all things organic! His job is planning, scheduling, and managing the workflow of organic content for our clients in order to increase brand awareness, improve marketing efforts and increase sales… and loves educating our clients on why 'engagement rate' is important! Craig also contributes to blog posts and website content to help promote Caddie's services and benefits.
MICHAEL RODGER | Ad Campaign Manager
Michael is a golf fanatic, and experienced Digital Marketing Manager, specialising in social media and influencer outreach with a demonstrated history of working within agencies and in-house. He is super-skilled in copy writing, content creation, SEO, social ads and lead generation. Michael develops and manages our paid campaigns with various objectives including general awareness, website clicks, and generating leads.
LOUISA FORBES | Marketing Executive
Louisa first joined the Caddie Marketing team as a Marketing Intern for the summer of 2025, and impressed so much that we had to offer her a more permanent role alongside her studies. Louisa brings fresh perspectives and a keen interest in the dynamic world of digital marketing, and is pursuing an MA(SocSci) (Hons) Geography/Business and Management at the University of Glasgow. Her proactive attitude and enthusiasm make her a valuable addition to our team.
JASMINE SANDERS | Principal Consultant - Diversity, Equality and Women’s Engagement
Jasmine, widely recognised as "The Jazzy Golfer," is our expert consultant in EDI, with a particular focus on attracting women and girls into golf. Her background includes finance and a successful career as a golf presenter (CNN International's "Living Golf"). As the founder of the UK Women's Golf Community, Jasmine partners with us to help clubs develop modern pathways and remove barriers, fostering a more inclusive and thriving golfing community.
KEIRA HODGE | Growth Advisor
Keira is a Growth Marketing Consultant with over 20 years of experience, helping to scale small businesses by unearthing revenue potential and driving growth. She takes an analytical, yet people-centric approach to transforming businesses by deep diving into their data, undertaking customer research, reviewing your business ops, financial health, and cultural values, and transforming these into measurable objectives and key results. Through her advisory role with Caddie Marketing, she can help shape Growth and Go-To-Market strategies for any Golf Club.
Video Production
Our video production team boasts over 20 years' experience in the industry. They will produce creative and innovative HD video for your website and other marketing channels. They have experience in working with clients such as the Royal & Ancient Golf Club and the SFA.
Photography
Our photographers use a blend of technical skills and an artistic eye to capture beautiful images of your course and clubhouse facilities. Our team has experience across a range of subjects including portrait, commercial, aerial, scientific, news, and fine arts.