Reach Scottish Golfers Using Digital Marketing

With travel restrictions in Scotland lifted, now is the perfect time for Scottish golf clubs to promote their green fee deals and society day packages directly to golfers throughout the country. Using traditional marketing methods, such as print, makes it almost impossible and very time consuming to do this. Using Digital Marketing on the other hand, makes this quick and easy.

Below we have outlined exactly how to target certain demographics using digital marketing and how Caddie Marketing can help you achieve this.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, people aged 20-55 who have an interest in golf and live in Scotland). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach golfers throughout Scotland using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

How to Master Your Club’s Social Media

social media tips

Social Media has created a platform for golf clubs to promote themselves and share their news instantly and for free. It has also given them the opportunity to stay better connected with their membership and reach a large pool of potential new customers. 

Below we have outlined why it is important to master your club’s social media and how to use this powerful tool to maximise the benefits for your club.

Why Is Social Media So Important?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create The Right Type of Content

Posting regularly on social media is an excellent way to create and develop your club’s public narrative. For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below

When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friend and family. Make sure your posts stand out!

Separate your internal communications

Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.

However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)

Select the right person

You wouldn’t hire someone with no greenkeeping skills or knowledge to maintain your course. It is just as essential that you select the right type of person to manage your social media accounts. The choice of who manages your social media accounts will also have an impact on your ability to post regularly. Here are a few of the key attributes we believe this person should have:

  • Good understanding of and passion for the golf club
  • Good understanding of using Social Media (posting content, managing private groups)
  • Ability to create engaging content
  • Able to dedicate necessary time to create content and respond quickly to comments and private messages
  • Ability to communicate in a professional and appropriate manner
  • Ability to deal with negative comments and issues in a professional and appropriate manner

Managing your social media accounts can be a very time consuming job, especially as the pages become more popular. Often the responsibility for this is given to roles such as general manager, captain or head greenkeeper. However, these are already extremely busy roles. It therefore may be worth finding someone within your membership who is suitable to take on the role. You could offer to waive their membership fees in return for their services. Whoever you choose to manage your social media accounts, keep in mind that this person will be representing and communicating as the club. Pick the right person!

Plan ahead

Without regular content it is easy for your social media voice to be drowned out. Planning ahead is essential to ensure you are going to be posting engaging content on a consistent basis. Below we have put together an example of one week worth of posts using popular hashtags:

#mondaymotivation –  Post scenic picture of your course or inspirational golf related quote

#tuesdaytreat – Post information about discount in pro shop, visitor green fee deal

#wednesdaywisdom – Post a video of quick tip from your pro

#throwbackthursday – Post about an interesting event or fact from your club’s history

#fridayfeeling – Post picture of golfers playing your course

#saturdayvibes – Post video of golfers teeing off during saturday medal

#sundayfunday – Post weekend green fee rate, any available tee times, photo/video of course

Creating a content calendar is an excellent tool to help keep you organised. Your content calendar should include the following:

  • A list of content you are planning on creating
  • The dates and times you plan on posting them
  • Information about what you plan to post on each individual platform
  • Major events within your club’s calendar – introduction of membership packages, green fee deals
  • Information on times and days that your audience is most active on your social media channels

Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. Once you have created your content calendar, you could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.

Social Media Toolkit

Creating regular, engaging and eye-catching content is essential in today’s world. Thankfully there are a number of online social media tools that you can use to both create and plan your content. Below is a list of some of the tools that we believe golf clubs should consider using:

Hootsuite

www.hootsuite.com

Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role.

With just one platform users are able to do the simple tasks like create content and schedule posts all the way up to managing team members and measuring ROI.

Canva 

www.canva.com

Cava is one of a new breed of “no tech or design skills required” content creation tools. From pre-sized social media image templates to marketing materials, documents, presentations, invitations and ads, you’ll find almost everything you need. You can even upload your own images and add text to them. An truly excellent tool for creating eye catching and engaging content

Lumen5

www.lumen5.com 

Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. The built-in media library offers access to millions of stock footage, photos, and soundtracks. This means that anyone is able to easily create amazing videos in minutes without training or experience.

How Caddie Marketing can help you

Interested in learning more about how to master your club’s social media? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link below

How To Use The Masters To Promote Your Club

The return of The Master is always an exciting time within the golfing calendar. It can also be the perfect opportunity to raise the awareness of your club by  taking advantage of the buzz and focus on golf. Below are a few simple ways that golf clubs can use The Masters to promote themselves.

Masters Related Social Media Posts

The week of the Masters is the ideal time to start posting some Masters related social media posts. It could be worth digging into the archives or getting out to the course to create content. Below are a few ideas of potential posts:

  • Pictures of flowers on your course
  • Pictures of holes that share similarities to Augusta National
  • Any links to previous Masters winners
  • Any links to Bobby Jones or Alister MacKenzie
  • Quotes from Masters winners
  • Current events from The Masters

These types of posts can be extremely engaging for your audience and a great way to get into conversation surrounding The Masters.

Social Media Competition

Social Media Competitions are excellent ways to create a real excitement and interest in your club’s social media pages. Major events such as The Masters are the perfect time to run them. We have seen success from clubs running competitions such as “Guess the Winner” and offering a prize such as merchandise or rounds of golf. Below is a quick outline of how to run them:

  • Create a post that asks people to put their prediction is the comment section
  • Ask them to like and share the post
  • Have terms and conditions for comp (one entry per person, only those who like and share the post will be entered etc)
  • Once the competition is over, use a free online random selector to pick from the people who have correctly picked up the winner
  • Contact that person using social media

Use Paid Social Media Advertising

With an increased buzz and interest around golf during this week, it may be worth considering promoting your lucrative revenue streams such as membership, society days and visitor green fee deals. Paid Social Media Advertising is by far the most effective and cost effective way to promote them. Thanks to the targeting capabilities of Paid Social Media Advertising services such as Facebook Ads, you are able to ensure that your promotions reach your perfect audience. You could choose to reach people who have an interest in golf or even people who like or follow the official Masters Facebook page.

For more information about Paid Social Media Advertising, click the link to our recent blog

www.caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising

How Caddie Marketing can help you

Interested in learning more about how to promote your golf club? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  www.caddiemarketing.co.uk/contact 

Does Finding New Members Feel Like An Easter Egg Hunt?

Despite the recent boom in golf club membership, for many clubs it can still feel like a never ending hunt around the golfing garden to find new members. With our help however, the need to search is over!

Our proven digital marketing techniques will consistently deliver a stream of high quality leads for you to convert into revenue for your club. Below is an outline of how we work with you to achieve this

Marketing strategy

We work with you to obtain a full understanding of your golf club, your positioning, and your ideal customers. We use insights and research to ensure we understand the strongest components of your golf club and identify the best opportunities for an effective marketing strategy.

Targeted advertising

We effectively promote your club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

Conversion

Leads and enquiries will be generated and sent directly to you, so you can then start a dialogue with the potential customer. By dealing with the leads directly, you can ensure that they are converted your way, generating new members, visitors, and revenue for your club.

Get in touch

To find out how we could help your club, head to www.caddiemarketing.co.uk/contact to speak with a member of our team.

Fife Golf Webinar

We would just like to say a big thanks to our partners Fife Golf for inviting us to share our thoughts and expertise on how to “Maximise the Value of Your Social Media” as part of their webinar series.

To find out more information about Caddie Marketing and how we could help your club promote themselves more effectively using our digital marketing services, head to caddiemarketing.co.uk/contact

To watch full webinar, click the link below

https://youtu.be/dPN9oInJVcs

What Should You Include In Your Marketing Plan?

Having a clear plan is key to running a successful marketing campaign for your club. Part of creating that plan is knowing what areas you need to be sure about.

With that in mind, we have put together a list of the areas we believe you should include in your marketing plan.

Objective of your campaign 

Being clear about what you are hoping to achieve from your marketing campaign is an essential part of your strategy. You may be trying to raise the awareness and profile of your club, recruit a certain number of new members or raise a certain amount of visitor green fee revenue. Regardless of your objective, it is important that you are clear about the aims and goals of your marketing campaign. It will have a major impact on every other part of your marketing plan.

Target audience

By trying to reach golfers in general, golf clubs are already targeting a very niche sector of the population. However, when it comes to creating your marketing plan it is important you have a clear idea of exactly who you are trying to target within that sector.

Below are few ideas of how to break down the golfing population in order to create your ideal target audience.

Age

When it comes to membership, most golf clubs are looking to attract younger members in order to help preserve the future of the club. However for events such as open competitions, you may be trying to attract a completely different age range. The age range you select to target will have an effect on areas such as the look and tone of your adverts and what marketing method you choose to most effectively reach that demographic. Having a clear picture of the age range you are looking to target is therefore essential.

Gender

Many golf clubs are starting to realise the need to address the imbalance within their membership. However, this will have an impact on your marketing plan. Your previous tried and trusted methods may no longer be effective in order to reach or attract certain genders.

Location

Generally golf clubs have either tended to promote themselves in their local area. However the dawn of the internet and social media means that golf clubs now have the ability to reach a much wider section of the golfing market. It is therefore now essential that golf clubs pick a wide enough area to reach as many potential customers as possible, but not so wide that it affects the effectiveness and success of your marketing campaign.

Budget

The financial pressure on golf courses is greater than it has been for a number of years. Despite this, the need to attract new members or maintain other revenue streams makes marketing a necessary expense. It is therefore essential that golf clubs have a clear idea of what their marketing budget is and how to use that budget in the most efficient way.

Timescale

As part of your plan, it is important to not only know when the best time to start your campaign is but also the most effective length of time to run that campaign for. For example, you may wish to promote your membership packages for the full golfing season. However, it may be a more efficient use of your marketing budget to focus heavily on the end of the previous season or the start of the new season instead of thinly spreading your budget over the whole year.

Marketing method

Selecting the correct marketing method is often the last and most crucial part of your marketing strategy. It is the part of your marketing plan that will have the greatest effect of how successful or not your campaign is.

We are well aware that each individual club will have their own needs and wants when it comes to selecting a marketing method. With in mind we have put together a list of the pro’s and con’s of the three main marketing methods used by golf club: Print, Social Media Posts and Paid Social Media Advertising

caddiemarketing.co.uk/2021/01/04/selecting-the-best-marketing-method-for-your-campaign/

In our opinion (spoiler alert), the best option is to use Paid Social Media Advertising. Our experience has shown that it gives golf clubs the ability to have full control over areas such as targeting, timescale and budget, whilst still successfully achieving the aims and objectives of the marketing campaign.

Never heard of Paid Social Media Advertising? Check out our blog below or even better let us help you deliver outstanding results for your club by using it.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising/

How Caddie Marketing can help you

Interested in learning more about using Paid Social Media Advertising? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  caddiemarketing.co.uk/contact

Reach Your Target Market Using Digital Marketing

The ability to reach your target audience is a crucial part of any successful marketing campaign. Whether you are just looking to target golfers in general or trying to attract a more specific demographic, digital marketing is by far the most effective way to do so. We have explained below how to reach your target market using digital marketing and given a few examples of types of targeting options available.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, women, aged 20-55 who have an interest in golf and live with 10 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising/ 

Who can I target?

There is an extensive list of targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Location
  • Age
  • Gender
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach your target market using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

Using Digital Marketing to Attract Local Visitor Golfers

With travel restrictions likely to stop overseas golfers from travelling, many golf clubs are now faced with the challenge of replacing that lost revenue by trying to attract visiting golfers closer to home.

We have outlined how to effectively use digital marketing to attract more local visitor golfers to your club.

Define your current customer

Before you start trying to attract new customers, it is important to get a clear idea of the type of visitors your club is already attracting. Using technology such as your online booking system or your clubs email database, is an excellent way to gather information such as location, age and gender of your visitors. You can then use this valuable information to create an effective marketing campaign designed to target a similar or a brand new type of potential customer.

Audit your club’s communications

The most important thing when it comes to attracting visitors to your club is the experience you can offer. It is therefore essential that your club’s communications build an excitement and anticipation of what to expect. Below are a few ideas to ensure the look and feel of communications is correct:

  • Ensure any communications have a welcoming, warm and positive tone – “We can’t wait to welcome you”
  • Don’t overload your communications with what people can’t do
  • Use high quality photography and video of your course
  • Promote other areas of your visitor experience – facilities, welcome, food and drink offering etc)
  • Promote your club’s unique selling point – history, location, unique element of your experience

Use your social media effectively

Social media is a tremendous tool for golf clubs to use to attract visitors. It has given the opportunity to showcase their visitor experience with golfers all around the world. It also gives the opportunity to network with other businesses who deal with visiting golfers, for example tour operators and accommodation providers.

We have put together a few ideas to help you attract visitors using the club’s social media:

Post the right type of content

Social media channels such as Facebook, Instagram and Twitter continue to get busier and busier year on year. You are competing with other golf clubs and businesses. You are also contending with people’s personal posts of new puppies, babies and weddings. It is therefore essential to produce eye-catching content that showcases your visitor experience. Below are a few hints and tips to ensure you do so:

Avoid posting member specific communications on your public Facebook page

Many clubs also fall into the trap of posting internal communications such as medal results and daily course updates etc on their social media pages. These types of posts are not likely to attract golfers to play your course. They can also make your page look messy. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group/)


Produce high quality content

Using high quality photography and video to showcase your visitor experience is essential. With that in mind we strongly advise hiring a professional to create them for you. It may also be worth working with other clubs in your area or with your local golf tourism organisation to spread the cost.

Using online content creation tools such as Canva and Lumen5 is another way to create eye catching and engaging content.

Promote the value of your visitor experience

Being able to show that a round at your club is a more attractive option than your competitors is essential. Using social media to promote the value of your visitor experience is highly effective way of achieving this. Alongside producing the type of content we have mentioned above, Visitor testimonials are excellent way to prove the value of your experience. They are also able to share the experience of playing your course in a way that it is highly relatable to your target market. Consider creating a simple graphic or even better a video (videos tend to get higher engagement on social media) to share your best visitor testimonials.

Use Paid Social Media Advertising


Paid Social Media Advertising is an extremely effective tool when it comes to successfully promoting your golf club. Using a tool such as Facebook Ads will allow you to use Facebook to specifically target golfers within your local area. This will ensure that your visitor green fee deals are seen by exactly the type of audience you would like to see them.

Although there is a cost involved in running Paid Social Media Advertising does offer your club a number of benefits you are in full control of how much you decide to invest. The amount of ad spend will have an effect on the number of people your ad will reach. If you decided to invest a similar amount to the cost of a print advert, it is very likely that your ad would be seen by a significantly higher number of people. Paid Social Media Advertising also gives you a large amount of data which will allow you to accurately calculate the ROI for your ad.

Using Paid Social Media does require a significant amount of time, expertise and experience. In order to fully enjoy the enormous benefits they offer your club, we strongly advise your work with a digital marketing agency such as ourselves. It is truly a very worthwhile investment.

How Caddie Marketing can help you


Looking to attract more local visitors using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem like a whole new language… you are not alone. Our experience shows that the golf industry still needs acquainting with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the service we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/  

How we can help you use your time more effectively

The role of a Golf Club Manager is a consistently evolving one. The demands on their time are ever increasing. This means that the ability to invest sufficient time in areas such as marketing can be challenging.

We are already helping Golf Club Managers use their time more effectively by working with them to ensure the club’s marketing is properly managed. Find out how we could help you below.

Let us take Marketing off your desk

Running a successful marketing campaign is not a simple task. It involves large amounts of time, expertise and experience. We are very aware that not every Golf Club Manager has these available to them. 

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise and our proven marketing techniques to ensure that your promotion reaches and appeals to your target market of golfers.

By working with us, you can be assured that your marketing campaigns are in the hands of experienced professional who have your club’s best interests at heart.

…And leave you with one simple task!

By effectively promoting your Club’s Membership, Visitor and Group offers to a carefully-defined audience of golfers we are able to provide you with a stream of valuable leads.

By working together, it allows you to focus on simply work through the list of leads and convert them into revenue for your club. A much more effective use of your limited time.

How Caddie Marketing can help you


Looking to use your time more effectively? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

To find out more about how we can help your club, head to caddiemarketing.co.uk/how-we-help or get in touch by heading to caddiemarketing.co.uk/contact

Why your club should be using Paid Social Media Advertising

Paid Social Media Advertising is one of the most effective and powerful marketing tools in the world. Despite this, it is seriously underutilised by golf clubs. Our research has shown that less than 3% of golf clubs in Scotland are currently using Paid Social Media Advertising. Below we have put together a list of the benefits your club could enjoy by promoting your club using Paid Social Media Advertising.

Use your budget more efficiently

Marketing has historically been very expensive. Using Paid Social Media Advertising is a much cheaper option. It can allow you to invest exactly the same ad spend for one print advertising campaign and allocate it into a number of different campaigns. For example, one of our clients recently was able to promote two different membership packages and their society day package for the price of one print ad campaign. This is clearly a much more efficient use of your budget and could have enormous benefits in terms of revenue generation and ROI.

Reach your target market

By using Paid Social Media Advertising, you are not restricted to advertising to those who read a specific publication or those who like your club’s social media page. Using Facebook Ads for example, gives you the opportunity to reach anyone with a Facebook account. Even better, you can also target the exact type of person you want to see your ad. You can choose to target people based on a wide variety of identifiers including age, gender, location and their interests and hobbies.

Measure the success of your promotions

Paid Social Media Advertising makes it very easy for you to see the performance of your campaign. You will be able to see information about the number of people who have seen your ad and the number of people who have clicked on it. You will also be able to see the demographic and location of the people who have engaged with your ad. All of this information will allow you to make decisions about how you run ads in the future. It will also help you to work out your ROI, something that is not possible by using print media.

Take full control of your promotions

In the past, you were forced to give control over to whichever publication you chose to advertise in. When you use Paid Social Media Advertising, you are in control. You decide how much you want to spend. You decide who you want to see your ad. You decide how long to run your ad for. Whether you choose to run the ads yourselves or work with a digital marketing agency, the focus will be on running successful campaigns for your club.

Word of Caution

Don’t think that using Paid Social Media Advertising is as simple as posting on your club’s social media platform. To run a successful campaign requires a large amount of time, expertise and experience. In order to ensure you are able to take advantage of all the benefits offered by Paid Social Media Advertising, we strongly advise that you work with a digital marketing agency such as ourselves.

How Caddie Marketing can help you

Interested in learning more about using Paid Social Media Advertising? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  caddiemarketing.co.uk/contact/