Reach Scottish Golfers Using Digital Marketing

With travel restrictions in Scotland lifted, now is the perfect time for Scottish golf clubs to promote their green fee deals and society day packages directly to golfers throughout the country. Using traditional marketing methods, such as print, makes it almost impossible and very time consuming to do this. Using Digital Marketing on the other hand, makes this quick and easy.

Below we have outlined exactly how to target certain demographics using digital marketing and how Caddie Marketing can help you achieve this.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, people aged 20-55 who have an interest in golf and live in Scotland). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as location, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Gender
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach golfers throughout Scotland using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

Using Digital Marketing to promote your Open Competitions

A well planned and executed golf tournament can be a huge benefit to your club. They are great sources of additional revenue and serve as a great way to showcase your course and facilities to non members. As with most events, the success of your open competition is greatly influenced by the marketing and promotion you put behind it. Below are some simple digital marketing ideas you can use to ensure your club enjoys the full benefits from your next event.

Create a dedicated “Open Competitions” page on your club’s webpage

Creating an event landing page for your prospective tournament goers can make a huge difference in the success of your event. This is your first impression to existing customers and potential ones, as many will judge the legitimacy of the event based on the appearance of this page. While this step comes as no surprise, there are a few things you can to do ensure your landing page is in top shape:

Clearly display key information about your event

Make no mistake that you are in competition with many other golf courses vying for their own tournament customers. Creating a vibrant, unique page that showcases your course, tournament details, and prizes is essential. It is important to highlight what makes the event appealing and special, using high-resolution graphics and accenting any other relevant features of the tournament, whether this is the format of the event or a unique theme that will spark the interest of golfers.

Make signing up simple

An easy registration sign up form or link to your club’s online tee booking system should be the focus of the page. Keep it simple, with minimal fields, and easily found on the page. After all, registering for the event is the entire purpose of the page. Limit the information you request to just the necessities like name, email, and handicap. The more information you require, the less likely people are to complete the form.

Email

You should certainly be utilising your club’s email database to promote upcoming tournaments. Consider sending the details of your club’s open competitions to those who have previously played in your open competitions or have played your course as a visitor or as part of a society day. If they have had a positive experience the last time they visited your club, there is a strong chance that they will be looking for a reason to return.

Social Media

A must-have for any club promoting an open competition is a strong social media presence dedicated to the event. It’s a great way to promote your tournament, and an easy way to inform players about the event and any updates in the days and months beforehand. Social media can also help introduce your event to many golfers that you’d otherwise not be able to reach.

Creating posts sharing the key details in the lead up to your event are a great way to generate a buzz and encourage sign-ups. Posting photos and videos from the event is the perfect way to create interest in any future events.

Paid Social Media Marketing

Although promoting your club’s events on your social media pages is essential, it is important to keep in mind that a standard post will only reach a very small percentage of the people who already like your page.

In order to generate maximum exposure for your event, we suggest you consider using Paid Social Media Marketing to promote it. Using a service such as Facebook Ads will not only allow you to reach a much larger number of people, it will also allow you to select exactly the target audience who will see it.

For more information about Paid Social Media Marketing, click the link to our recent blog

www.caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

How Caddie Marketing can help you

Interested in learning more about how to promote your club’s open competitions? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

How to Master Your Club’s Social Media

social media tips

Social Media has created a platform for golf clubs to promote themselves and share their news instantly and for free. It has also given them the opportunity to stay better connected with their membership and reach a large pool of potential new customers. 

Below we have outlined why it is important to master your club’s social media and how to use this powerful tool to maximise the benefits for your club.

Why Is Social Media So Important?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create The Right Type of Content

Posting regularly on social media is an excellent way to create and develop your club’s public narrative. For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below

When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friend and family. Make sure your posts stand out!

Separate your internal communications

Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.

However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)

Select the right person

You wouldn’t hire someone with no greenkeeping skills or knowledge to maintain your course. It is just as essential that you select the right type of person to manage your social media accounts. The choice of who manages your social media accounts will also have an impact on your ability to post regularly. Here are a few of the key attributes we believe this person should have:

  • Good understanding of and passion for the golf club
  • Good understanding of using Social Media (posting content, managing private groups)
  • Ability to create engaging content
  • Able to dedicate necessary time to create content and respond quickly to comments and private messages
  • Ability to communicate in a professional and appropriate manner
  • Ability to deal with negative comments and issues in a professional and appropriate manner

Managing your social media accounts can be a very time consuming job, especially as the pages become more popular. Often the responsibility for this is given to roles such as general manager, captain or head greenkeeper. However, these are already extremely busy roles. It therefore may be worth finding someone within your membership who is suitable to take on the role. You could offer to waive their membership fees in return for their services. Whoever you choose to manage your social media accounts, keep in mind that this person will be representing and communicating as the club. Pick the right person!

Plan ahead

Without regular content it is easy for your social media voice to be drowned out. Planning ahead is essential to ensure you are going to be posting engaging content on a consistent basis. Below we have put together an example of one week worth of posts using popular hashtags:

#mondaymotivation –  Post scenic picture of your course or inspirational golf related quote

#tuesdaytreat – Post information about discount in pro shop, visitor green fee deal

#wednesdaywisdom – Post a video of quick tip from your pro

#throwbackthursday – Post about an interesting event or fact from your club’s history

#fridayfeeling – Post picture of golfers playing your course

#saturdayvibes – Post video of golfers teeing off during saturday medal

#sundayfunday – Post weekend green fee rate, any available tee times, photo/video of course

Creating a content calendar is an excellent tool to help keep you organised. Your content calendar should include the following:

  • A list of content you are planning on creating
  • The dates and times you plan on posting them
  • Information about what you plan to post on each individual platform
  • Major events within your club’s calendar – introduction of membership packages, green fee deals
  • Information on times and days that your audience is most active on your social media channels

Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. Once you have created your content calendar, you could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.

Social Media Toolkit

Creating regular, engaging and eye-catching content is essential in today’s world. Thankfully there are a number of online social media tools that you can use to both create and plan your content. Below is a list of some of the tools that we believe golf clubs should consider using:

Hootsuite

www.hootsuite.com

Hootsuite is a social media management platform that covers almost every aspect of a social media manager’s role.

With just one platform users are able to do the simple tasks like create content and schedule posts all the way up to managing team members and measuring ROI.

Canva 

www.canva.com

Cava is one of a new breed of “no tech or design skills required” content creation tools. From pre-sized social media image templates to marketing materials, documents, presentations, invitations and ads, you’ll find almost everything you need. You can even upload your own images and add text to them. An truly excellent tool for creating eye catching and engaging content

Lumen5

www.lumen5.com 

Lumen5 is a video creation platform designed for brands and businesses to produce engaging video content for social posts, stories, and ads. The built-in media library offers access to millions of stock footage, photos, and soundtracks. This means that anyone is able to easily create amazing videos in minutes without training or experience.

How Caddie Marketing can help you

Interested in learning more about how to master your club’s social media? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link below

How To Use The Masters To Promote Your Club

The return of The Master is always an exciting time within the golfing calendar. It can also be the perfect opportunity to raise the awareness of your club by  taking advantage of the buzz and focus on golf. Below are a few simple ways that golf clubs can use The Masters to promote themselves.

Masters Related Social Media Posts

The week of the Masters is the ideal time to start posting some Masters related social media posts. It could be worth digging into the archives or getting out to the course to create content. Below are a few ideas of potential posts:

  • Pictures of flowers on your course
  • Pictures of holes that share similarities to Augusta National
  • Any links to previous Masters winners
  • Any links to Bobby Jones or Alister MacKenzie
  • Quotes from Masters winners
  • Current events from The Masters

These types of posts can be extremely engaging for your audience and a great way to get into conversation surrounding The Masters.

Social Media Competition

Social Media Competitions are excellent ways to create a real excitement and interest in your club’s social media pages. Major events such as The Masters are the perfect time to run them. We have seen success from clubs running competitions such as “Guess the Winner” and offering a prize such as merchandise or rounds of golf. Below is a quick outline of how to run them:

  • Create a post that asks people to put their prediction is the comment section
  • Ask them to like and share the post
  • Have terms and conditions for comp (one entry per person, only those who like and share the post will be entered etc)
  • Once the competition is over, use a free online random selector to pick from the people who have correctly picked up the winner
  • Contact that person using social media

Use Paid Social Media Advertising

With an increased buzz and interest around golf during this week, it may be worth considering promoting your lucrative revenue streams such as membership, society days and visitor green fee deals. Paid Social Media Advertising is by far the most effective and cost effective way to promote them. Thanks to the targeting capabilities of Paid Social Media Advertising services such as Facebook Ads, you are able to ensure that your promotions reach your perfect audience. You could choose to reach people who have an interest in golf or even people who like or follow the official Masters Facebook page.

For more information about Paid Social Media Advertising, click the link to our recent blog

www.caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising

How Caddie Marketing can help you

Interested in learning more about how to promote your golf club? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  www.caddiemarketing.co.uk/contact 

Does Finding New Members Feel Like An Easter Egg Hunt?

Despite the recent boom in golf club membership, for many clubs it can still feel like a never ending hunt around the golfing garden to find new members. With our help however, the need to search is over!

Our proven digital marketing techniques will consistently deliver a stream of high quality leads for you to convert into revenue for your club. Below is an outline of how we work with you to achieve this

Marketing strategy

We work with you to obtain a full understanding of your golf club, your positioning, and your ideal customers. We use insights and research to ensure we understand the strongest components of your golf club and identify the best opportunities for an effective marketing strategy.

Targeted advertising

We effectively promote your club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

Conversion

Leads and enquiries will be generated and sent directly to you, so you can then start a dialogue with the potential customer. By dealing with the leads directly, you can ensure that they are converted your way, generating new members, visitors, and revenue for your club.

Get in touch

To find out how we could help your club, head to www.caddiemarketing.co.uk/contact to speak with a member of our team.

Fife Golf Webinar

We would just like to say a big thanks to our partners Fife Golf for inviting us to share our thoughts and expertise on how to “Maximise the Value of Your Social Media” as part of their webinar series.

To find out more information about Caddie Marketing and how we could help your club promote themselves more effectively using our digital marketing services, head to caddiemarketing.co.uk/contact

To watch full webinar, click the link below

https://youtu.be/dPN9oInJVcs

The Importance of Regular Social Media Content

Social Media has created a platform for golf clubs to promote themselves and share their news instantly and for free. It has given them the opportunity to stay better connected with their membership and reach a large pool of potential new customers. However, without a stream of regular content it is very difficult to get their attention.

Below we have outlined why it is important to post regularly on these channels and the benefits for your club from doing so.

Why do I need to post regularly?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create a good first impression

Posting regularly on social media is an excellent way to create and develop your club’s public narrative. For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Content such as high quality photographs or videos of your course or facilities are excellent ways to both portray a high quality golf facility and capture people’s attention.

Tell your club story in your own words

Creating regular content is an excellent way to tell the story of your club in the way you want it to be told. Whether you are sharing your key messages, introducing key people within your club or exploring your club’s history, social media gives you the opportunity to share this for free with a worldwide audience.

Connect with new customers and partners

As we mentioned above, the number of people on social media is enormous. By posting regular high quality social media content gives the best chance to connect with these potential new members or visitors. There is also an opportunity to connect with potential partners who are also using social media to promote their own businesses such as tour operators, accommodation providers and national golf organisations.

Quality and Quantity

As much as it is clearly important to post regularly on social media, it also important to make sure that the content your produce is of the necessary quality in order to catch the attention of golfers and to portray the quality of your club and golfing experience. Below are a few ideas to help you create the right type of content:

  • Use high quality photo or video
  • Use well designed and eye catching designs or templates
  • Don’t overload images with text
  • Avoid posting internal communications (medal results, course updates etc) on public pages

Our Social Media Management Service

At Caddie Marketing, we are well aware that it can be difficult for golf clubs to find someone within the club who has the time, experience and expertise to not only post regularly but also to ensure that the content is of high enough quality.

Our Social Media Management service ensures that your club’s social media accounts are properly managed. We will work with you to ensure your club’s story and key messages are shared effectively and regularly on social media.

For more information about our Social Media Management Service click the link below

caddiemarketing.co.uk/2021/02/10/social-media-management-service/

Reach Women Golfers Using Digital Marketing

Many golf clubs are looking to attract more women golfers in order to address the imbalance in the demographic of their membership. However they often find it difficult to find a way to target them specifically using traditional marketing methods. In our opinion, using digital marketing is by far the most effective way to do so. We explain below how to reach women golfers using digital marketing.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, women, aged 20-55 who have an interest in golf and live with 10 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising  

Who can I target?

As well as gender, there is also an extensive list of other targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Location
  • Age
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach more women golfers using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!
If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/

What Should You Include In Your Marketing Plan?

Having a clear plan is key to running a successful marketing campaign for your club. Part of creating that plan is knowing what areas you need to be sure about.

With that in mind, we have put together a list of the areas we believe you should include in your marketing plan.

Objective of your campaign 

Being clear about what you are hoping to achieve from your marketing campaign is an essential part of your strategy. You may be trying to raise the awareness and profile of your club, recruit a certain number of new members or raise a certain amount of visitor green fee revenue. Regardless of your objective, it is important that you are clear about the aims and goals of your marketing campaign. It will have a major impact on every other part of your marketing plan.

Target audience

By trying to reach golfers in general, golf clubs are already targeting a very niche sector of the population. However, when it comes to creating your marketing plan it is important you have a clear idea of exactly who you are trying to target within that sector.

Below are few ideas of how to break down the golfing population in order to create your ideal target audience.

Age

When it comes to membership, most golf clubs are looking to attract younger members in order to help preserve the future of the club. However for events such as open competitions, you may be trying to attract a completely different age range. The age range you select to target will have an effect on areas such as the look and tone of your adverts and what marketing method you choose to most effectively reach that demographic. Having a clear picture of the age range you are looking to target is therefore essential.

Gender

Many golf clubs are starting to realise the need to address the imbalance within their membership. However, this will have an impact on your marketing plan. Your previous tried and trusted methods may no longer be effective in order to reach or attract certain genders.

Location

Generally golf clubs have either tended to promote themselves in their local area. However the dawn of the internet and social media means that golf clubs now have the ability to reach a much wider section of the golfing market. It is therefore now essential that golf clubs pick a wide enough area to reach as many potential customers as possible, but not so wide that it affects the effectiveness and success of your marketing campaign.

Budget

The financial pressure on golf courses is greater than it has been for a number of years. Despite this, the need to attract new members or maintain other revenue streams makes marketing a necessary expense. It is therefore essential that golf clubs have a clear idea of what their marketing budget is and how to use that budget in the most efficient way.

Timescale

As part of your plan, it is important to not only know when the best time to start your campaign is but also the most effective length of time to run that campaign for. For example, you may wish to promote your membership packages for the full golfing season. However, it may be a more efficient use of your marketing budget to focus heavily on the end of the previous season or the start of the new season instead of thinly spreading your budget over the whole year.

Marketing method

Selecting the correct marketing method is often the last and most crucial part of your marketing strategy. It is the part of your marketing plan that will have the greatest effect of how successful or not your campaign is.

We are well aware that each individual club will have their own needs and wants when it comes to selecting a marketing method. With in mind we have put together a list of the pro’s and con’s of the three main marketing methods used by golf club: Print, Social Media Posts and Paid Social Media Advertising

caddiemarketing.co.uk/2021/01/04/selecting-the-best-marketing-method-for-your-campaign/

In our opinion (spoiler alert), the best option is to use Paid Social Media Advertising. Our experience has shown that it gives golf clubs the ability to have full control over areas such as targeting, timescale and budget, whilst still successfully achieving the aims and objectives of the marketing campaign.

Never heard of Paid Social Media Advertising? Check out our blog below or even better let us help you deliver outstanding results for your club by using it.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising/

How Caddie Marketing can help you

Interested in learning more about using Paid Social Media Advertising? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more:  caddiemarketing.co.uk/contact

Reach Your Target Market Using Digital Marketing

The ability to reach your target audience is a crucial part of any successful marketing campaign. Whether you are just looking to target golfers in general or trying to attract a more specific demographic, digital marketing is by far the most effective way to do so. We have explained below how to reach your target market using digital marketing and given a few examples of types of targeting options available.

How does it work?

Using a digital marketing method known as Paid Social Media Advertising will allow you to run targeted campaigns in exchange for an amount of ad spend.

As part of creating the ad, you will be asked to enter specific targeting information (for example, women, aged 20-55 who have an interest in golf and live with 10 miles of your club). The social media platform will then use their algorithm to ensure that your adverts appear to people who match the type of people you would like to target. This will greatly increase the chance of success for your marketing campaign. It is also a much more efficient use of your marketing budget, especially compared to more traditional marketing techniques such as print.

An real life example of the type of results that can be achieved using Paid Social Media Advertising

What is Paid Social Media Advertising?

Paid Social Media Advertising is one of the most effective ways for golf clubs to promote themselves and allows you to fully utilise a platform such as Facebook as a marketing tool. As the name suggests, it differs from your standard social media post as it requires an amount of ad spend to use. However, you are in full control of how much you decide to spend and the benefits for your club are enormous.

Check out our recent blog on Paid Social Media Advertising for more information.

caddiemarketing.co.uk/2021/02/17/what-is-paid-social-media-advertising/ 

Who can I target?

There is an extensive list of targeting options that are available for you to use by choosing Paid Social Media Advertising. We have listed a few of the more appropriate options for golf clubs:

  • Location
  • Age
  • Gender
  • Income
  • Marital Status
  • Family Status
  • Interests/Hobbies

For full list of all the targeting options, click the link below

wordstream.com/blog/ws/2016/06/27/facebook-ad-targeting-options-infographic 

How Caddie Marketing can help

Looking to reach your target market using Digital Marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

By using our Targeted Advertising Campaign service, we effectively promote your Club’s offers across social media platforms to a carefully-defined audience of golfers using proven marketing techniques. This provides you with a stream of valuable leads, helping you to maximise revenue, and enable investment and longer-term stability.

We pride ourselves on providing the best results and excellent ROI for our clients. We have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you!

If you are interested in finding out more about the services we offer and how we can help your golf club, please contact us by heading to caddiemarketing.co.uk/contact/