New Client Announcement

What better way for us to celebrate the Return to Golf in England than to announce our newest client, Sidmouth Golf Club

We are excited about the opportunity to work with this highly regarded club and help them achieve their goals through the use of our digital marketing service.

Interested in finding out how we could help your club? Get in touch by heading to www.caddiemarketing.co.uk/contact

Fife Golf Webinar

We would just like to say a big thanks to our partners Fife Golf for inviting us to share our thoughts and expertise on how to “Maximise the Value of Your Social Media” as part of their webinar series.

To find out more information about Caddie Marketing and how we could help your club promote themselves more effectively using our digital marketing services, head to caddiemarketing.co.uk/contact

To watch full webinar, click the link below

https://youtu.be/dPN9oInJVcs

New Client Announcement

We are delighted to announce Finchley Golf Club as our newest client.

With a reputation for delivering one of the best golfing experiences in North London, Finchley offers golfers the perfect escape from the city thanks to it peaceful and secluded setting and close proximity to Central London

We are excited for the opportunity to work with this highly regarded club and help them achieve their goals through the use of our digital marketing services.

Get in touch to find out how we could help your golf club by heading to caddiemarketing.co.uk/contact

Social Media Management Service

Everyone by now is aware of the importance and impact of social media and its ability to drive traffic to your site. And yet, most golf clubs are still not making full use of this platform. Either they’re not using social media correctly, are unsure about how to tap into its effectiveness… or simply don’t have the time to manage it!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For full details of the service click the link below or get in contact by heading to caddiemarketing.co.uk/contact

Fife Golf Partnership Announcement

We are delighted and proud to announce that Caddie Marketing is now an official partner of Fife Golf. We are excited to work closely with Fife Golf and for the opportunity to support their members with our digital marketing services.

As part of the partnership, we are also excited to announce that we will be presenting a series of webinars for Fife Golf members. These will be based around the importance of social media, the power of digital marketing and the enormous benefits that golf clubs can experience when these are properly utilised.

Fife Golf is a membership organisation, open to golf courses and all golf-related businesses that serve the needs of golfers visiting Fife. Their members include Fife golf courses, accommodation providers, places to eat, golf travel trade and industry trade associations who work together to maintain and further develop Fife’s position as one of the most sought-after golfing destinations in the world.

David Macfarlane, Founder and Director of Caddie Marketing said, “We are so proud to have the opportunity to partner with and to work alongside Fife Golf. At Caddie Marketing our passion is to help golf clubs promote themselves more effectively through the use of digital marketing. We are honoured that Fife Golf has entrusted us to provide this service for their members. Fife is not only the Home of Golf but also one of the greatest golfing regions in the world. The opportunity to help develop golf within Fife is something that everyone at Caddie Marketing is very excited about.”

For more info about Fife Golf, head to visitfifegolf.com/about-fife-golf

2020 Facts and Figures

2020 has certainly be a very different year. Despite all the turmoil in the world, we are so proud of the results that we have delivered for our clients. Here’s to an even more successful (and hopefully more normal) 2021.

Interested in finding out how we can deliver these types of results for your golf club?

Get in touch by heading to caddiemarketing.co.uk/contact

KPMG Golf Benchmark Report

KPMG recently released their report on the participation in Golf. Their report (based on 2018 results) gives extensive detail on the health of golf in nearly 50 European countries including Scotland. We have selected a few of the issues highlighted in the report and how we can help your club deal with similar issues.

Lady golfers remain under represented

Demographics such as female or junior golfers have been sought after by golf clubs for many years. Despite this there is still a massive imbalance within Scottish golfing population and at many golf clubs.

Only 12% of golfers in Scotland are female (or identify as such). This compares to 25% across the whole of Europe. Clubs have shown interest in growing this number. But is the perception of golf as a sport, and the culture of golf clubs, still unattractive to that demographic?

We can help you ensure that your marketing campaigns reach exactly the type of person you would like to attract. Our Facebook Ads can be targeted at potential customers based on identifiers such as gender, age, location and interests.


Scotland’s golf membership market is very competitive

The Scottish golf market is one of the most competitive in Europe. Scotland boasts the fourth highest number of golf courses per capita, and on average, there are only around 322 golfers per Scottish golf course. This means that golf clubs, especially in busy, urban areas, have to work harder to attract golfers to their club than their European counterparts.

We have helped our clients successfully overcome this issue. By creating targeted and eye catching promotions, we have allowed them to stand out from even the busiest crowd and attract golfers to their club.


Number of golfers continues a steady decline

Despite being The Home of Golf, and even though the participation rate remains one of the highest in Europe, the number of golfers in Scotland continues to shrink year on year. However, the need for golf clubs to generate revenue and attract new members does not. Golf clubs now face a much tougher task in both attracting and retaining golfers than they did even a few years ago.

Through the use of digital marketing, we are able to create a list of genuinely interested leads for our clients. All that will be left for them to do is work through that list and convert them into revenue for their club. We’ll even show them how to do that!


To read the full KPMG Golf Benchmark report for yourself, head to www.golfbenchmark.com/

Onsite @ Playsport Golf Club

Before the snow hit, we managed to get onsite at Playsport Golf Club to spend the day capturing some great footage of their facilities. We filmed the club Pro giving a lesson or two in their fully fitted PGA Coaching Centre, and also took advantage of the sunny weather to get out and grab some footage of the practice green.

The weather was also kind enough to allow us to take to the skies to capture some video using the drone. This is just an example of the type of content we will gather at client’s facilities throughout the year, and our Digital experts will use this content to develop an online marketing strategy and deliver this content through social media targeted ad campaigns, aimed directly at a target audience.

We look forward to getting back out to Playsport throughout the year to work with them to create some more fun and compelling content, and delivering results through digital marketing. ⛳🏌🏻‍♂️

Playsport Golf Club

Playsport Golf

Caddie Marketing are delighted to welcome on-board our first client, Playsport Golf. Playsport is a fantastic modern facility in East Kilbride, featuring a link-style course, a two-tier 54-bay practice range and full practice facilities. Go check them out!

www.playsportgolf.co.uk

We look forward to working with this modern, forward-thinking club to create some amazing content. Remember to sign up to our mailing list and follow our social channels to find out how we are helping clubs like Playsport to promote themselves through Digital Marketing and Social Media.