New Client Announcement

We are delighted and proud to announce Ladybank Golf Club as our newest client ⛳

W️e at Caddie Marketing are excited to start working with the home of one of the finest heathland courses in the UK and look forward to helping them achieve their goals through the use of our digital marketing services

Interested in finding out more about how we can help your club ⬇️

www.caddiemarketing.co.uk

New Client Announcement

We are delighted and proud to announce Glenbervie Golf Club as our newest client

W️e at Caddie Marketing are excited to start working with the home of one of the finest inland courses in Scotland and look forward to helping them achieve their goals through the use of our digital marketing services

Interested in finding out more about how we can help your club

www.caddiemarketing.co.uk

New Client Announcement

We are proud and delighted to welcome ProdreamUSA as our new client.

ProDreamUSA is one of the leading scholarship agencies, uniquely dedicated to golf. They help connect talented young golfers with the best universities in the United States, supporting them to fulfil their academic and golfing potential. We at Caddie are looking forward to working with such an exciting company

For information about we can help your golf club or organisation ⬇️

https://caddiemarketing.co.uk/contact/

Create A Strong First Impression Using Social Media

If a potential new customer was visiting your club, you would do everything to make sure their first impression is extremely positive. You should have the same intention when posting content on your club’s social media.

Below are a couple of simple ways to ensure that you are creating a strong impression on your social media pages.

Why Is Social Media So Important?

It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.

Create The Right Type of Content

For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived.  Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below

When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friends and family. Make sure your posts stand out!

Separate your internal communications

Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.

However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.

(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)

Post regularly

There can be nothing more off putting for potential new customers than seeing out of date posts on your social media. Research has shown that it requires at least 3 posts per week in order to keep your audience engaged.

Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. You could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.

How Caddie Marketing can help you

Interested in learning more about how to use your club’s social media to create a strong first impression? We would love to hear from you!

Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.

For more information about our Social Media Management service, click the link below

New Client Announcement

We are proud and delighted to welcome South Essex Golf Club as our new client

️We are excited about the opportunity to work with this forward thinking and highly regarded club and help them achieve their goals through the use of our digital marketing services

Interested in finding out how we can help your club? Get in touch ⬇️

www.caddiemarketing.co.uk/contact

Golfing Lessons That You Can Apply To Your Club’s Marketing

As golfers we are always learning (or sometimes re-learning) lessons which help improve our games. The good thing is that many of same principles can actually be applied to you club’s marketing. Read on to discover the golfing lessons that you can apply to your club’s marketing.

Invest wisely

Every golfer knows the excitement that comes from a shiny new driver, and the high hopes it brings to your game, only to be disappointed in not seeing the expected improvements. The same goes for your club’s marketing. Golf clubs are targets for companies who are looking to sell space in their publications, websites and social media pages. Many of these companies can boast about the ability to promote your club to their extremely large readerships or online following. At first glance, this may seem like an attractive option. However the truth is that the companies will have a very difficult job proving that they can provide any return for your investment. Many will have little or no interest in whether or not your advert is actually successful. After all, their primary goal is to sell their product. Before you spend any of your marketing budget, make sure you have evidence of significant returns for your club.

Just Because Something Has Worked In The Past Doesn’t Mean It Works Now

How many times have you headed to the course with the same tried and trusted swing thought, only to spend your day looking for golf balls or hacking out of the trees. One of the most common phrases heard in golf club committee meetings is “That’s the way it has always been done”. This can be a slippery slope to obsolescence. Updating your marketing practices may be a daunting task, but it is necessary to ensure they continue to provide excellent results for your club.

Work with a pro to fix your issues

Many golfers believe that the solution to their swing issues can often be found by beating buckets of balls on the range. However, at some point, there is often a realisation that there is a need to book a lesson or club fitting instead.

When it comes to your club’s marketing there is not the same option to aimlessly look for a solution. Budget restrictions and the pressures placed on a golf club manager’s time means that a clear and effective marketing strategy is essential. Working with a marketing agency, especially one who specialises in the golf industry, is the best way to come up with a plan that utilises your marketing budget in the most effective way and delivers consistently excellent results for your clubs.

How Caddie Marketing can help you

Looking to improve your golf club’s marketing? We would love to hear from you!

At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using  the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more:  www.caddiemarketing.co.uk/contact

New Client Announcement

We are proud and delighted to welcome Deane Golf Club as our new client ⛳️

We are excited about the opportunity to work with one of the finest golf clubs in the Bolton area and look forward to helping them achieve their goals through the use of our digital marketing services 🏌️‍♂️🏌️‍♀️

Interested in finding out how we can help your club? Get in touch ⬇️

caddiemarketing.co.uk/contact

New Client Annoucement

We are delighted to announce Elgin Golf Club as our new client.

We are excited about the opportunity to work with one of the finest golf clubs in the north of Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

Interested in finding out how we could help your club? Click the link below

caddiemarketing.co.uk/contact

New Client Announcement

We are proud and delighted to announce Bruntsfield Links Golfing Society, the 4th Oldest Golf Club in the World, as our new client ⛳️

We at Caddie Marketing are excited to start working with this historic and globally renowned club and look forward to helping them achieve their goals through the use of our digital marketing services

Interested in finding out how we can help your club? Get in touch ⬇️

caddiemarketing.co.uk/contact

New Client Announcement

We are delighted and proud to announce Crail Golfing Society , the 7th Oldest Golf Club in the World, as our newest client.

W️e at Caddie Marketing are excited to start working with one of the best known golfing facilities in Scotland and look forward to helping them achieve their goals through the use of our digital marketing services.

To find out how we can help your club, head to www.caddiemarketing.co.uk/contact