2020 has certainly be a very different year. Despite all the turmoil in the world, we are so proud of the results that we have delivered for our clients. Here’s to an even more successful (and hopefully more normal) 2021.
Interested in finding out how we can deliver these types of results for your golf club?
Get in touch by heading to caddiemarketing.co.uk/contact
KPMG recently released their report on the participation in Golf. Their report (based on 2018 results) gives extensive detail on the health of golf in nearly 50 European countries including Scotland. We have selected a few of the issues highlighted in the report and how we can help your club deal with similar issues.
Lady golfers remain under represented
Demographics such as female or junior golfers have been sought after by golf clubs for many years. Despite this there is still a massive imbalance within Scottish golfing population and at many golf clubs.
Only 12% of golfers in Scotland are female (or identify as such). This compares to 25% across the whole of Europe. Clubs have shown interest in growing this number. But is the perception of golf as a sport, and the culture of golf clubs, still unattractive to that demographic?
We can help you ensure that your marketing campaigns reach exactly the type of person you would like to attract. Our Facebook Ads can be targeted at potential customers based on identifiers such as gender, age, location and interests.
Scotland’s golf membership market is very competitive
The Scottish golf market is one of the most competitive in Europe. Scotland boasts the fourth highest number of golf courses per capita, and on average, there are only around 322 golfers per Scottish golf course. This means that golf clubs, especially in busy, urban areas, have to work harder to attract golfers to their club than their European counterparts.
We have helped our clients successfully overcome this issue. By creating targeted and eye catching promotions, we have allowed them to stand out from even the busiest crowd and attract golfers to their club.
Number of golfers continues a steady decline
Despite being The Home of Golf, and even though the participation rate remains one of the highest in Europe, the number of golfers in Scotland continues to shrink year on year. However, the need for golf clubs to generate revenue and attract new members does not. Golf clubs now face a much tougher task in both attracting and retaining golfers than they did even a few years ago.
Through the use of digital marketing, we are able to create a list of genuinely interested leads for our clients. All that will be left for them to do is work through that list and convert them into revenue for their club. We’ll even show them how to do that!
To read the full KPMG Golf Benchmark report for yourself, head to www.golfbenchmark.com/
Before the snow hit, we managed to get onsite at Playsport Golf Club to spend the day capturing some great footage of their facilities. We filmed the club Pro giving a lesson or two in their fully fitted PGA Coaching Centre, and also took advantage of the sunny weather to get out and grab some footage of the practice green.
The weather was also kind enough to allow us to take to the skies to capture some video using the drone. This is just an example of the type of content we will gather at client’s facilities throughout the year, and our Digital experts will use this content to develop an online marketing strategy and deliver this content through social media targeted ad campaigns, aimed directly at a target audience.
We look forward to getting back out to Playsport throughout the year to work with them to create some more fun and compelling content, and delivering results through digital marketing. ⛳🏌🏻♂️
Caddie Marketing are delighted to welcome on-board our first client, Playsport Golf. Playsport is a fantastic modern facility in East Kilbride, featuring a link-style course, a two-tier 54-bay practice range and full practice facilities. Go check them out!
We look forward to working with this modern, forward-thinking club to create some amazing content. Remember to sign up to our mailing list and follow our social channels to find out how we are helping clubs like Playsport to promote themselves through Digital Marketing and Social Media.
The weather hasn’t been favourable for much golf recently, but it has allowed for some stunning scenes across the country. Many golf clubs across Scotland took to Social Media to post snow-covered images from their facilities.
Here are some of our favourites.
2018 brings with it exciting times ahead for us at Caddie Marketing. We have worked tirelessly over the last few months to set up and prepare our new Digital Agency to bring it to market. The Christmas party season already seems long ago, and we’re ready and fuelled (with coffee) to Tee off on our new venture.
The golf demographic is ever-changing, and we look forward to meeting our new clients and working on fun and exciting projects in the golf industry, in order to help golf clubs across the country to reach and engage with new customers, in a way they have never done before.
We look forward to getting to know our customers, their clubs and facilities, their members, and their history. We look forward to working with them to plan how best to promote their clubs online, through Digital Marketing, and to reach a wider audience than ever before.
We are excited about working in this industry that we love, and will have lots of fun visiting our clients to create and develop fun content which we can use to effectively increase their social following, and potential customer base.
The model has changed, leaflet drops and newspaper ads are no longer effective (if they ever were), and clubs’ marketing strategies need to evolve to keep up with the latest trends in social media and digital. We look forward to providing those strategies and services to ensure our clients are seen to be forward-thinking or even ahead of the game.
We look forward to working with clubs across the country, and Scottish Golf, to promote the game of golf to a new audience, increase the participation rate, and increase revenue for clubs.
We look forward to meeting you in 2018!