Social Media checklist for golf clubs ✅

Social media is a vital tool for all businesses including golf clubs, but are you using it effectively? Here are some of our top tips to make sure you’re on the right track.

1. Brand Consistency

How many social channels are you using? Facebook, Instagram, TikTok…? Ensure brand awareness by making sure that your profile picture is the same across all channels. Don’t use a picture of your clubhouse as your profile picture on Facebook, and the 18th green on your Twitter profile… use your logo, badge or crest on all your channels.

2. Be engaging

Engagement is the most important metric for social media. Get users involved in your posts, ask for feedback, or encourage discussion by providing content which generates comments and shares.

3. Use video

Posting videos can get you up to 3x more engagement than a standard post. A 30 secs video of someone teeing off in the medal, or putting out on the 18th is enough to get users’ attention.

4. Post regularly

Create a better following and increase your followers by posting regularly. Three times per week is good, once per day is awesome! Plan ahead.

5. Call to action

Think about incorporating a call-to-action into every post. What do you want users to do? “Call the Pro now” to book a lesson or a tee time? “Email the clubhouse” to book a table for that lunch deal? Tell them what to do.

Social media takes time. Capturing content, writing, drafting and scheduling those posts is a full-time job. We know that your day is busy running your golf club, so give us a shout if you’d like us to not only take your social media off your desk… but also help you develop a robust social media strategy to help promote your club.