Choosing the Perfect Partner

Setting up, running and analysing a successful marketing campaign is a time consuming job. In order to ensure this important task is properly looked after, some golf clubs are looking for external help with their marketing. However, in the same way as picking the right golfing partner will affect your enjoyment, picking the right marketing partner can affect the success of your campaigns. We have listed a few key considerations to think about when choosing who to work with.

Industry Experience

First and foremost, it is essential to find a partner who has a strong understanding of your business. Having proven experience resolving similar issues to your own is also important. It may be that your local marketing agency is therefore not your best option. Choosing instead to work with a marketing agency with specific knowledge of the golf industry will not only guarantee they have the skills and experience mentioned above. They will also have the ability to create content that appeals to golfers, speak your business’ language and understand the nuisances of working with a golf club’s management structure.

Results and ROI

The financial pressure on golf clubs is greater than it has ever been. The need to make sound investments is imperative. It is therefore essential that whoever you choose to work with can provide evidence of their results and more importantly the potential return on investment for your club. 

Market Penetration

It can be easy to think that the best option for your club is to follow the crowd and work with the same partner. Some of these companies will be able to display a long list of other golf clubs they work with. Others will be able to boast a large number of readers or online followers. These may appear appealing to you. Be careful!

Your golf club may be lost amongst the crowd or have your voice drowned out by bigger and better known competitors. Before choosing your partner, make sure they are able to give your club and your promotions the care and attention that they deserve.

How Caddie Marketing Can Help

Not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.

Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry  is only just beginning to get acquainted with the benefits of digital marketing.

As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!

We pride ourselves on providing the best results and excellent ROI for our clients. Using the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.

Head here to find out more: