3 Ways to Improve Your Social Media Engagement
Have you noticed that some posts garner tons of engagement while others barely get a ‘thumbs up’? Read up on our tips to help improve your posts and social media presence!
Create Eye Catching Content
Social media is a highly visual marketing method! Having the ability to create content that will stop people scrolling and start engaging in your post is essential. Investing in a bank of high quality photography and video is one of the best way to make sure your posts stand out. Don’t have a photographer handy? No problem. A newer smartphone will do the job, just make sure the photo is of good quality, not blurry and relevant to your post.
Focus more on your story and less on the ‘Sell’
Of course, you want engagement to ultimately translate into more money for your business, but focusing only on profits can be a turn-off for your customers. Spend time sharing more personal stories about your golf club. Talk about your history, the people who make your club great and share testimonials from those who have played your course. This will help to build a better digital bond between you and your customers.
Don’t Limit Your Reach
When was the last time your club posted on social media? Now is the time! Research has shown that at least 3 posts a week are required to keep your audience’s attention. Without regular high quality content it can be easy for your voice on social media to drowned out amongst the numerous other posts that are published daily.
Utilising the different social media channels available is another excellent way to expand your social media reach. Selecting the correct channels to use will help you reach different demographic and help promote your club to a much wider audience.
How Caddie Marketing can help you
Interested in learning more about how to get more engagement on your club’s social media? We would love to hear from you!
Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.
For more information about our Social Media Management service, click the link