Create A Strong First Impression Using Social Media
If a potential new customer was visiting your club, you would do everything to make sure their first impression is extremely positive. You should have the same intention when posting content on your club’s social media.
Below are a couple of simple ways to ensure that you are creating a strong impression on your social media pages.
Why Is Social Media So Important?
It’s not only beneficial to post regularly on social media… it’s crucial. There has never been a more lucrative marketing platform. As of December 2020, approximately 76% of the population are on Facebook (51m in the UK, up from 39m in September 2018). Creating and managing an effective social media presence is the key to creating persuasive and appealing content that would connect with your audience. The idea is to reach out to golfers to create awareness and recognition before they really connect with you as a club. A better connection with golfers will lead to more loyal members and customers and ensure a steady revenue stream and long-term stability.
Create The Right Type of Content
For many people, your social media posts will be their first interaction with your club. It is therefore important to ensure that your content matches the way you want your club to be perceived. Using high quality photographs or videos of your course or facilities are excellent ways to both portray an exceptional golf facility and capture people’s attention. We have put a couple of examples below
When creating your content, it is essential to keep that in mind you are not just competing against other golf clubs. You are also competing for people’s attention with other businesses and their friends and family. Make sure your posts stand out!
Separate your internal communications
Social Media offers clubs the opportunity to communicate better and stay connected with their membership. It can also be used as an effective membership retention tool.
However, many clubs fall into the trap of posting internal communications such as medal results and daily course updates on their public social media pages. These types of posts are not likely to attract golfers to play your course or join your club. They can also make your page look messy or negatively affect your club’s public image. Consider using a tool such as a Private Facebook Group to communicate any internal communications with your membership using social media.
(Check out our blog on Private Facebook Groups to learn how to set up and manage them properly – caddiemarketing.co.uk/2021/01/18/stay-connected-with-your-membership-using-a-private-facebook-group)
There can be nothing more off putting for potential new customers than seeing out of date posts on your social media. Research has shown that it requires at least 3 posts per week in order to keep your audience engaged.
Facebook and social media tools such as Hootsuite allow you to schedule posts for future dates and times. You could write all of your posts in one day, and schedule each for when you would like it to be published, meaning you don’t need to worry about posting them for the rest of the month.
How Caddie Marketing can help you
Interested in learning more about how to use your club’s social media to create a strong first impression? We would love to hear from you!
Our social media management service frees up your time to get on with managing your club. You’ll be safe in the knowledge that your golf club is active on social media, and your posts and messaging are crafted in a way that portrays your club in a professional and effective manner.
For more information about our Social Media Management service, click the link below