Using Digital Marketing to promote your Open Competitions
A well planned and executed golf tournament can be a huge benefit to your club. They are great sources of additional revenue and serve as a great way to showcase your course and facilities to non members. As with most events, the success of your open competition is greatly influenced by the marketing and promotion you put behind it. Below are some simple digital marketing ideas you can use to ensure your club enjoys the full benefits from your next event.
Create a dedicated “Open Competitions” page on your club’s webpage
Creating an event landing page for your prospective tournament goers can make a huge difference in the success of your event. This is your first impression to existing customers and potential ones, as many will judge the legitimacy of the event based on the appearance of this page. While this step comes as no surprise, there are a few things you can to do ensure your landing page is in top shape:
Clearly display key information about your event
Make no mistake that you are in competition with many other golf courses vying for their own tournament customers. Creating a vibrant, unique page that showcases your course, tournament details, and prizes is essential. It is important to highlight what makes the event appealing and special, using high-resolution graphics and accenting any other relevant features of the tournament, whether this is the format of the event or a unique theme that will spark the interest of golfers.
Make signing up simple
An easy registration sign up form or link to your club’s online tee booking system should be the focus of the page. Keep it simple, with minimal fields, and easily found on the page. After all, registering for the event is the entire purpose of the page. Limit the information you request to just the necessities like name, email, and handicap. The more information you require, the less likely people are to complete the form.
You should certainly be utilising your club’s email database to promote upcoming tournaments. Consider sending the details of your club’s open competitions to those who have previously played in your open competitions or have played your course as a visitor or as part of a society day. If they have had a positive experience the last time they visited your club, there is a strong chance that they will be looking for a reason to return.
A must-have for any club promoting an open competition is a strong social media presence dedicated to the event. It’s a great way to promote your tournament, and an easy way to inform players about the event and any updates in the days and months beforehand. Social media can also help introduce your event to many golfers that you’d otherwise not be able to reach.
Creating posts sharing the key details in the lead up to your event are a great way to generate a buzz and encourage sign-ups. Posting photos and videos from the event is the perfect way to create interest in any future events.
Paid Social Media Marketing
Although promoting your club’s events on your social media pages is essential, it is important to keep in mind that a standard post will only reach a very small percentage of the people who already like your page.
In order to generate maximum exposure for your event, we suggest you consider using Paid Social Media Marketing to promote it. Using a service such as Facebook Ads will not only allow you to reach a much larger number of people, it will also allow you to select exactly the target audience who will see it.
For more information about Paid Social Media Marketing, click the link to our recent blog
How Caddie Marketing can help you
Interested in learning more about how to promote your club’s open competitions? We would love to hear from you!
At Caddie Marketing, not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.
Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry is only just beginning to get acquainted with the benefits of digital marketing.
As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!
We pride ourselves on providing the best results and excellent ROI for our clients. Using the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more: www.caddiemarketing.co.uk/contact