Your Club’s Letter to Santa
By now we are sure you have already posted your list of presents to the North Pole and hoping that you were on Santa’s good list. What if your club could write it’s own Christmas wish list? What sort of “presents” would it ask for? We have put together a list of what we believe would be the most requested “gifts“ for Christmas and the year ahead.
This has been the number one gift for most clubs in the past and is likely to remain in that position for many years to come. Having a steady stream of membership leads and the revenue they generate is the goal of almost every club.
Visitor/Society Days Bookings
After membership, Visitor and Society Day bookings is often the secondary revenue stream for many clubs . For those clubs who have reached their constitutional membership limits it may be their primary focus. Much like a Christmas hamper, visitor and society days bookings are the gift that keeps giving. Not only do they generate revenue through green fees, these types of customers are far more likely to spend money in other areas of the club such as the pro shop and clubhouse.
There are many clubs who would simply like their club to be more well known within the golfing community. They can already offer a similar customer experience and have the same high quality facilities as their more well known competitors. Their hope will be that by increasing their awareness they will make themselves a more attractive option for golfers looking for membership or to book society days. Some will also be hoping to use this increased awareness to break into the lucrative overseas visitor market.
Promote Other Areas of the Club
Golf clubs are not just their course. Areas such as food and beverage, event space in the clubhouse or lessons with your pro can all be significant revenue streams. Although they may not at the top of many club’s Christmas lists, the income they provide can be the perfect stocking filler alongside the more lucrative revenue generators.
How Caddie Marketing Can Help
Just like Santa elves, we will work tirelessly to ensure your club receives the presents it asked for.
Not only are we experts in digital marketing, we also have a deep understanding of the golf industry and the challenges it faces. We have brought these two sectors together seamlessly to provide excellent results for our clients.
Terms such as ‘lead generation’, ‘conversions’, ‘Ads Manager’ and ‘target audience’ might seem to you like a whole new language. You are not alone. Our experience shows that the golf industry is only just beginning to get acquainted with the benefits of digital marketing.
As part of the service we offer, we will take over the whole process of marketing your promotions from beginning to end. Our team will use their expertise to ensure that your promotion reaches and appeals to your target market of golfers. All that will be left for you to do is work through the list of genuinely interested leads and convert them into revenue for your club. We’ll even show you how to do that!
We pride ourselves on providing the best results and excellent ROI for our clients. Using the expertise we have built up, we have taken relatively small amounts of ad spend and turned them into significant revenue. We are confident in our ability to do the same for you.
Head here to find out more: caddiemarketing.co.uk/contact/